John E. Sokolowski-Imagn Images
The Texas Rangers didn’t waste much time discontinuing the sale of the baseball hats New Era inadvertently emblazoned with a Spanish vulgarity after they went viral for all of the wrong reasons. However, some of the people who got their hands on them before they were pulled have managed to cash in by flipping them on eBay.
In 2024, New Era released a line of “Shadow” hats it designed for every MLB team—including the Athletics, who stopped selling theirs after plenty of people noticed it boasted a three-letter word that appropriately rhymes with “crass” and aptly summed up the current state of the franchise.
They say those who fail to learn from history are doomed to repeat it, and it appears New Era failed to be a proper student of the past based on what transpired with the new line of “Overlap” hats that dropped earlier this week.
The hats in question featured every team’s logo plopped over the middle of their name—a questionable concept that was inherently offensive to most people who have at least an elementary grasp of the basic tenets of graphic design.
However, the one the company whipped up for the Texas Rangers was actually offensive because it transformed their name into “Tetas”—a crude Spanish word alluding to a part of the female anatomy that has a lot in common with another many English speakers frequently harness to refer to the same area.
TETAS! pic.twitter.com/hP9ZxxRQI5
— Codify (@CodifyBaseball) March 10, 2025
The Rangers subsequently took down the page where the hats were being sold online for $44.99 a pop, but there were still some people who managed to get their hands on them before they were yanked.
That includes a number of fans who realized they had a golden opportunity on their hands and decided to auction off the hats on eBay; one person offloaded theirs for $1,000 and a couple of others essentially fetched the same price after the ones they sold went for $999.99 and an even $999—an approximately 2120% return on their initial investment.
Must be nice.