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Gia Duddy, the girlfriend of Tennessee Titans’ rookie quarterback Will Levis, has found herself in the spotlight and signed a lucrative deal with fast food giant Burger King.
Gia’s rise to fame came in the wake of Levis’ unexpected drop from the projected first round to the second round during the 2023 NFL Draft.
During a recent appearance on Barstool’s The Mid Show, Levis opened up about Gia’s newfound popularity on TikTok, revealing that her followers have doubled since his draft night slide.
While the draft night experience was undoubtedly disappointing for Levis and his family, he noted that the increased attention received by his sisters and girlfriend was the only positive outcome from the unexpected turn of events.
Will Levis' draft night didn't exactly go as planned, but his GF's TikTok account sure benefited.
New @StoolMidShow is LIVE: https://t.co/aaWFzHYDdU pic.twitter.com/aFGfqfDBhp
— Barstool Sports (@barstoolsports) July 13, 2023
The partnership between Gia Duddy and Burger King showcases the growing influence of social media in the world of marketing and advertising.
Burger King, known for its innovative and attention-grabbing campaigns, saw an opportunity to collaborate with Gia, leveraging her rising popularity to promote their brand to a wider audience.
@omgiaaa curlypops have more fun i dont make the rules
This collaboration underscores the increasing importance of social media influencers in shaping consumer preferences and brand loyalty.
In recent years, companies across various industries have recognized the value of engaging with digital creators who have developed a loyal following. By associating their brand with popular influencers like Gia Duddy, businesses can tap into new markets and strengthen their online presence.