Fox Sports/Fanatics
It unfortunately appears that there is no one whom Tom Brady won’t shill for, at least based on his recent history. Whether it be Michael Rubin and his widely disliked sports merchandiser Fanatics, Saudi Arabia to put on a flag football game, or FIFA and its Dr. Evil-looking president Gianni Infantino.
While Tom Brady does have a vested business interest in the sport of soccer having invested in EFL club Birmingham City, his recent video promoting the upcoming FIFA World Cup came due to his relationship with Fox, for whom he broadcasts games.
“I think Gianni (Infantino) is a man of the people, and he’s always out there celebrating the great parts of the sport.”@TomBrady on FIFA President Gianni Infantino ⚽️ pic.twitter.com/mQWu8UcgGX
— FOX Soccer (@FOXSoccer) February 24, 2026
Tom Brady is getting ripped for claiming that FIFA President Gianni Infantino is a “man of the people”
The biggest criticism of Brady’s comments stems from him calling Infantino a “man of the people,” which is remarkably ironic given that the exorbitant prices for the World Cup have largely priced out regular people.
In my lifetime, I have never seen such a big disconnect between celebrities/those is power/wealthy individuals vs regular people.
Calling Infantino a man of the people is like pissing in my face and telling me it’s rain. https://t.co/9ndsDCYIrY
— Tactical Manager (@ManagerTactical) February 24, 2026
Nothing says “man of the people” like making the World Cup unaffordable for the people lol https://t.co/DMv0f8Mfbc
— Leyla Hamed (@leylahamed) February 24, 2026
i don’t think anything encapsulates the state of the sport in this country more than this lmao https://t.co/sXdCTJ55md
— cold viet man nascar guy fuotball (blue check) (@maqwelll) February 24, 2026
Beyond the World Cup ticket prices, Infantino was already far from being a “man of the people,” having been involved in controversies that range from human-rights abuses in 2022 World Cup host country Qatar — remember his infamous “Today I feel gay… I feel a migrant worker” comments” — governance and ethics questions, and commercial expansion vs. fan/player interests.