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The classic “The Finals” logo hasn’t appeared on the court in an NBA Finals since 2017, and based on reactions on social media during Game 1 of the Warriors-Raptors series, people are still pissed off about it.
Hard to blame them. The cursive “The Finals” logo was iconic AF and gave the proceedings a feeling of real importance.
The new Finals logo, introduced during the 2017 season is, well, boring AF.
This is so disappointing. Absolute lack of character and personality. pic.twitter.com/53tluqJ8Pi
— Joe Gemma (@JoeDGemma) September 18, 2017
Reactions back then pretty much went like this…
New NBA Finals branding pic.twitter.com/SlgZi1sNQ5
— Joe Gemma (@JoeDGemma) September 18, 2017
On the plus side, they added a “presented by YouTube TV” to the logo so… yeah… it still sucks.
Not like the good old days when they put the #NBAFinals decals on the court? Now a small logo with presented by YouTube, weak! @ESPNNBA @NBA
— Sean Kennedy (@SeanKennedy80) May 31, 2019
“The NBA and ESPN have a history of creating innovative sponsorships, and this certainly qualifies,” said Wendell Scott, Senior Vice President, Multimedia Sales, ESPN when the new logo was revealed.
“Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube,” said Dan Rossomondo, NBA Senior Vice President, Global Media and Business Development.
No one cares. Bring back the classic logo.
My yearly reminder that the current NBA Finals logo STINKS! Bring it back pic.twitter.com/hUgdqyPR4l
— Jim In Real Life (@JimmerMania) May 31, 2019
Air Jordan vs. Clyde "The Glide" on the vintage #NBAFinals logo. It's a shame they no longer put the Finals logo on the court. It's not just another game or playoff series. It's for the whole shebang. Seeing that logo was a reminder of it's importance. Part of some iconic moments pic.twitter.com/2VkX8jKwKK
— WBG84 (@WBG84) May 31, 2019
@NBA where is the Finals Logo???? #NBAFinals pic.twitter.com/r0hqn88srQ
— Isaac (@Isaac_x_q) May 31, 2019
We need the old nba finals logo back @NBA pic.twitter.com/tgpgzTDWKQ
— JU-Bron , The People’s Champion🤨 (@Jugg_Que_Naut) May 31, 2019
BRING BACK THE REAL #NBAFINALS LOGO pic.twitter.com/AlgDECBK5H
— Courtney Hoekstra (@cshillz) May 31, 2019
Can we not get the #NBAFinals logo back on the floor? pic.twitter.com/TxFkiDKBQ4
— Chris Richardson (@CRich4) May 31, 2019
I miss the old #NBAFinals logo… pic.twitter.com/4yVILemysi
— Chris Hudgison (@ChrisHudgison) May 31, 2019
I hate the new NBA finals logo
— ‘91 Jordan (@Stan2Solid) May 30, 2019
I miss the old NBA Finals logo
— j (@_jemimc) May 30, 2019
Call me nostalgic, but really missing the cursive #NBAFinals logo. That and the NBA on NBC theme song. I’m not asking for much!
— Kurt Westendorp (@CoachKurt) May 31, 2019
The new @nba #Finals logo is pure trash. Looks awful on the court.
— SMASH! (@truMAIZEnBLUE) May 31, 2019
https://twitter.com/Jay_dub_22/status/1134272707967758336
Seriously I miss having #NBAFinals Logo on the courts. It's those little things that get you a big game feeling. pic.twitter.com/53LKNXGzGe
— Bruh I’m Desert Shark (@DesertShark) May 31, 2019
And the Larry O'Brien trophy & #NBAFinals logo not being on the court is disappointing as well. pic.twitter.com/aAbwEtX9yd
— Sean Larken (@Lark_NessMonsta) May 31, 2019
If your arena doesn’t have an oversized championship trophy logo on its court during the NBA Finals, what are you even doing?? pic.twitter.com/Hd29RLUXHx
— Robert Price (@RobertPriceTV) May 31, 2019
Seriously.