Restaurant Holding Company Announces Plans To Reward Customers With Cryptocurrency For Their Loyalty
Another day, another story about a small publicly-traded company announcing plans to “embrace blockchain” — Two words crypto-evangelists love to year. Chanticleer Holdings is a small, North Carolina-based restaurant holding company. Their portfolio includes fast-casual and full-service restaurant franchises, including “American Burger Company, BGR – Burgers Grilled Right, Little Big Burger, Just Fresh, and Hooters.” Today they announced that they’ll be embracing crypto via a partnership with Mobivity for a customer loyalty program.
In other words, eat wings at one of their Hooters locations, mine for crypto. Via the press release:
“Eating a burger is now a way to mine for cryptocoins! Every meal enjoyed at any Chanticleer Holdings brand will accrue currency for the consumer that can be used for future meals or traded with other consumers. It transforms traditional consumer rewards into something that the consumer can control,” said Dennis Becker, CEO of Mobivity, and visionary behind the concept.