It’s a BEER BUNKER! This is a great DIY project if you’re looking to do something this weekend. Just dig a hole and throw an Ecool in there. They’re not cheap, though, and they ship from Europe at $349 a pop.
I guess you could shell out the same amount of cash for a Yeti Tundra that does the same thing on Amazon, but then you wouldn’t have a nifty party trick to impress all your balding middle-age neighborhood bro dads at the next BBQ.
Here’s another one from Germany: