It’s pretty expensive to air an ad during the Super Bowl. According to Sports Illustrated, a 30 second spot in this year’s Big Game costs nearly $5 million dollars for a 30 second spot.
More than 100 million Americans tune in to watch the Super Bowl every year. The broadcast presents marketers with a golden opportunity to reach a huge amount of consumers, and that’s why Fox was able to charge $5 million for a 30-second spot for the 2017 Super Bowl.
This year is no different, with Sports Illustrated’s Richard Deitsch reporting that NBC will average more than $5 million for a 30-second spot.
Late in the second quarter of today’s Super Bowl game, NBC went to commercial but mistakenly went to a blank screen for 30 seconds which likely cost them a shit ton of revenue.
Of course the Internet had some jokes about the “blank screen” come
https://twitter.com/ericvdunn/status/960311857583140865
Shut it down. We just saw the best Super Bowl commercial OF ALL TIME. #SB52 pic.twitter.com/NKjAij4K3o
— Yahoo Sports (@YahooSports) February 5, 2018
https://twitter.com/MrBrandonStroud/status/960312642865807360
ICYMI, here's that #SuperBowl commercial again. pic.twitter.com/9zRXgymhWD
— David Leavitt 🎲🎮🧙♂️🌈 (@David_Leavitt) February 5, 2018
You guys are all making jokes, but that was a commercial for DARKNESS and you all fell for it!
— kurt braunohler (@kurtbraunohler) February 5, 2018
https://twitter.com/ByTimGraham/status/960312216997236736
Best commercial yet of the #superbowl – 30 seconds of nothing pic.twitter.com/qHOlHzKo3a
— whatcha watching (@Whatchawatching) February 5, 2018
Did the Hawaii missile alert employee get hired by NBC to run that last commercial break?
— J.B. Long (@JB_Long) February 5, 2018
Someone lost a lot of money during that failed commercial break…#superbowl
— Fernando Palomo ESPN®️ (@fernandopalomo) February 5, 2018