Amazon Changes App Icon Because People Complained The Old One Kinda Looked Like Hitler

Amazon New Logo Hitler

App Store / Amazon

Amazon quietly changed the logo on smartphones this week after the original version looked a little bit too much like Adolph Hitler.

Here are the before and after shots of the Amazon shopping app.

Amazon launched the new “Hitler” icon in January, replacing the longtime image of a shopping cart, to feature a brown box with a jagged piece of blue tape above the company’s smile-shaped arrow.

People allegedly took issue with the original logo and Amazon made the changes at some point over the last few days.

The company changed the fringed blue tape to a solid shape with the corner folded over, just in case anyone thought the box looked like a mustache too.

According to The Verge, Amazon made the changes to the icon following “customer feedback.”

An Amazon spokesperson commented that “Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”

The internet had mixed reactions about the original logo and the new variation.

And here we go again…

Amazon did not immediately respond to a request for comment by The New York Post.

[via New York Post]