Black Box
Old and busted: boxed wine. New hotness: Boxed liquors. Black Box has made a name for themselves by reinvigorating the boxed wine industry. Now they set their sights on making boxed spirits a thing. Black Box is now offering boxed tequila, vodka, and whiskey. Now show everyone how classy you are by bringing a big ole box o’ tequila to the party.
Black Box says their box of booze is “a sophisticated 1.75L box that is portable, shatterproof and 20% less expensive than comparable bottled spirits.” But they also claim that their boxed liquor is high quality just like their boxed wines that have won 50 gold medals in wine competitions nationwide. “Black Box has been a pioneer in modernizing premium boxed wines,” says Jaymie Schoenberg, vice president of Black Box Wines & Spirits. “We were inspired to take the success we have had with our award-winning premium boxed wines and translate this into the spirits category – delivering affordable, convenient, high-quality spirits.”
These cardboard-encased spirits Black Box’s are available in Colorado, Louisiana, Missouri, New Jersey, Nevada, and Pennsylvania. The vodka will cost $22.99 and the tequila and whiskey will cost $24.99.
[Esquire]