If you doubted that cryptocurrency was a serious and legitimate currency, Burger King is launching their own version of cryptocurrency. That’s right, the burger purveyor that has a creepy guy in a king mask as their mascot has their own money. Burger King is jumping on the cryptocurrency craze by introducing their own digital currency that is of course called “WhoppedCoins.” Burger King describes their WhopperCoins as “a token for buying burgers in Russian Burger King and for the stock exchange.” WhopperCoins is Burger King’s newest loyalty program, but it is only available in Russia at this time. You can redeem your WhopperCoins for nuggs, burgers, and drinks.
From The Verge:
A supply of 1 billion WhopperCoins have been issued so far, and customers will receive one WhopperCoin for every ruble spent ($1 is 59 RUB). They can redeem one Whopper burger with 1,700 WhopperCoins, which are stored in a digital wallet. While the Whopper cryptocurrency is a bit of a gimmick, customers can still trade and transfer the coins, just like any other cryptocurrency.
There is even a dedicated asset page for WhopperCoin. Burger King is expected to release Android and iOS apps to track your WhopperCoin next month. It’s all fun and burgers until your WhopperCoin gets hacked by a husky hacker who has a hankering for fast food.
[CNBC]