‘All Dad Wants Is A Cold One With You For Father’s Day’ – Busch Beer Does Father’s Day Right

Father’s Day gift giving can be so… inauthentic and cheesy. Your dad is the most important man in your life. So what are you going to do, get him *another* set of whiskey rocks or some shaving gizmo?

Busch Beer did something pretty rad for Father’s Day. They teamed up with a regular old family man named Joe Gray and decorated a town in signs that say “all dad wants is a cold one with you for Father’s Day.” Simple. To the point. No B.S.

It’s a pretty sweet gesture. And, naturally, his family got the message, loud and clear.

Happy Father’s Day to all the dads out there. Cheer to you.