Father’s Day gift giving can be so… inauthentic and cheesy. Your dad is the most important man in your life. So what are you going to do, get him *another* set of whiskey rocks or some shaving gizmo?
Busch Beer did something pretty rad for Father’s Day. They teamed up with a regular old family man named Joe Gray and decorated a town in signs that say “all dad wants is a cold one with you for Father’s Day.” Simple. To the point. No B.S.
It’s a pretty sweet gesture. And, naturally, his family got the message, loud and clear.
Happy Father’s Day to all the dads out there. Cheer to you.