TikTok is full of trends ranging from harmless to stupid and dangerous.
Over the years, numerous trends on TikTok have caused destruction and bodily harm. From the door kick challenge, to the boat jump challenge, to scalp popping, frozen honey guzzling, and freeze branding, there are many dares populating the platform that could result in participants taking a trip to the hospital.
One classic internet challenge is now making waves on the platform. Some people say it’s fun—but is there a hidden danger that participants aren’t realizing?
What Is ‘Beezing’?
In a video with over 991,000 views, TikTok user Chance (@chxnce.e) says there’s a video going around TikTok encouraging people to put Chapstick on their upper eyelids.
According to Chance, he’s done it—and the feeling was unlike anything he’s ever experienced before.
“I don’t even know how to describe the feeling you get from it. Just try it,” he suggests. “Because I’ve done it once. It was a pretty d— good feeling.”
While his video is pretty positive about the practice, the caption seems to show a change of heart.
“**WARNING** Beezin'” is a dangerous, largely TikTok-driven trend where individuals apply Burt’s Bees lip balm (specifically peppermint or menthol varieties) to their eyelids. It causes a tingling or burning sensation intended to increase alertness,” he writes in the caption.
So, what’s going on here?
A Brief History Of Beezing
As noted by Snopes, rumors about teens getting high by rubbing Burt’s Bees on their eyelids have existed for over a decade.
Back in 2010, an entry on Urban Dictionary defined “Beezin’” as “to apply a light layer of Burt’s Bees natural lip balm wax on one’s eyelids for a freaky yet pleasurable tingling sensation.”
As noted by the 2015 article in Snopes, this then escalated into rumors about teens using the lip balm as a sort of narcotic. This is despite the fact that there is nothing within Burt’s Bees that would cause a “high.” At the time of writing, Snopes concluded that there was “no evidence…produced suggesting anyone has actually [beez’d], much less that it’s either a common or widespread practice.” NPR also called the idea of teens actually doing this “bogus” in 2014.
Is Beezing Popular On TikTok?
There does not appear to be a major ongoing TikTok trend about “beezing.”
That said, the concept has been featured in videos on the platform for years. Some show themselves engaging in the act, claiming it makes their eyes “feel a little bit more awake.” Others demonstrate how to “beeze,” with the videos being clearly humorous in nature.
It should be noted that actually “beezing” is a pretty bad idea. Not only are there few if any positive effects, but there are a host of negative ones as well. For example, Global News reports that “beezing” can cause pink eye, inflammation, and swelling.
Additionally, Burt’s Bees itself is against the practice. In a statement, the company wrote, “We recommend that people use our products as directed and we will make every effort to ensure that the intended use of our lip balm is clearly communicated.”
Commenters Aren’t Buying It
In the comments section, users affirmed that this was neither new nor a good idea.
“I ran out of eyeshadow primer once and used chapstick i can’t say it was anything to write home about,” wrote a user.
“I use to put chapstick in my eye in middle school so I could say I had pink eye & go home,” offered another.
“We did this back in middle school bro,” echoed a third.
@chxnce.e **WARNING** Beezin'” is a dangerous, largely TikTok-driven trend where individuals apply Burt’s Bees lip balm (specifically peppermint or menthol varieties) to their eyelids. It causes a tingling or burning sensation intended to increase alertness
BroBible reached out to ChapStick via website contact form and Chance via TikTok direct message and comment.