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This week Dunkin’ Donuts announced that it would be dropping ‘Donuts’ from its name and going by just Dunkin’ in an effort to modernize the brand in some way.
It has been 68 years of ‘America running on Dunkin’ and they think now is the time to make the change so the brand can focus on other aspects of the business (drinks, coffee, etc) with less emphasis on the donuts.
This is certainly a move that’ll divide Dunkin’ Donuts loyalists. I don’t count myself among that crowd. I’d rather walk two miles uphill in the rain to Starbucks than drink Dunkin’ Donuts sugar-packed burnt coffee but that’s just one man’s opinion.
There are millions and millions of Americans who run on Dunkin’ and a lot of those devotees are losing their shit over the name change. Some of them are taking it in stride and recognizing that it’s nothing more than a name change and slight rebrand while others are acting like the sky is falling.
Since Twitter is where the world gets its hot takes these days I’ve pulled some totally rational and completely batshit crazy reactions to the news that Dunkin’ is dropping ‘Donuts’ from the name. As we get started, here’s Dunkin’s announcement that they’re dropping ‘Donuts’ from the name:
It’s official: We’re going by Dunkin’ now. 🤗 After 68 years of America running on Dunkin’, we're moving to a first-name basis. 🧡 Excited to be #BFFstatus with you all 👯☕️🍩 #firstnamebasis #besties pic.twitter.com/hmzd2Bamlm
— Dunkin' (@dunkindonuts) September 25, 2018
Imagine going back in time 68 years and trying to explain to the founder of Dunkin’ Donuts that one day the company would announce they’d be dropping ‘Donuts’ from the name using a tweet with five emojis and copy that was probably written by a 19-year-old intern.
Now for the reactions… Bill Kristol is pissed.
You go to Dunkin' Donuts for the good doughnuts & the decent coffee. No one dunks his doughnut in his coffee. So of course the firm will now ridiculously call itself "Dunkin." And the alternative is the grotesquely misspelled "Krispy Kreme." All is lost. https://t.co/IVdFNHBQSh
— Bill Kristol (@BillKristol) September 25, 2018
This person seems completely reasonable, far too reasonable for someone on Twitter.
As a person who almost exclusively refers to it as Dunkin' this works for me 🧡☕️ https://t.co/KWLvqjVK1E
— Britt Rivera (@kindamoviesnob) September 25, 2018
What the shit? Who says ‘Dunkies’ and why haven’t these people been institutionalized yet?
Gonna keep calling you "Dunkies" like I have my whole life. https://t.co/PUGzA4gIz6
— Pat Ward (@WardDPatrick) September 25, 2018
My only problem with the Dunkin' name change is that I don't think I ever hear anyone actually say Dunkin'. It's Dunkins, Dunks or Dunkies.
— Scott McLaughlin (@smclaughlin9) September 25, 2018
My only problem is that you haven’t killed every person that calls it Dunkies https://t.co/iyEfNeJQqP
— Pete Blackburn (@PeteBlackburn) September 25, 2018
They should also change the slogan to ‘New England runs on Dunkin’ because that shit is like religion with all my family up there.
https://twitter.com/elizmccracken/status/1044658725938769921
She’s not wrong.
This feels like IHOB all over again https://t.co/alDglhSiDW
— Mara (@LilBigTrouble) September 25, 2018
Worst take yet.
https://twitter.com/dominicholden/status/1044657295102283779
Best take yet.
Please, Mr. Donuts is my father. Call me Dunkin'. https://t.co/zzcAZpYXsn
— alexis nedd thinks unions are neat 🎮 💚 (@alexisthenedd) September 25, 2018
Dunkin' is getting rid of the donuts in its name. Domino's dropped the pizza in its brand. What's next? Buffalo Wild Wings becomes Buffalo? KFC changes name to K?
— Paul R. La Monica (@LaMonicaBuzz) September 25, 2018
Sonny’s not wrong here.
https://twitter.com/SonnyBunch/status/1044644247457206279
This one hit way too close to home. I remember this like it was yesterday.
The Dunkin’ news is giving me painful flashbacks to Boston Chicken becoming Boston Market and Starbucks buying the Coffee Connection
— Richard Lawson (@rilaws) September 25, 2018
How many of you out there *actually care* about this name change? If you do, I’m guessing you’re from New England where there’s a Dunkin’ Donuts on every other corner.
It’s easy to see why the brand wants to drop the ‘Donuts’. America’s becoming more health conscious and the company wants to focus on what sells best which is their sugar-packed coffee drinks. Frankly, I’m shocked it took them this long to drop ‘Donuts’ from the name because you know they’ve been kicking this idea around for years.