Culture

Dunkin’ Donuts Is Dropping ‘Donuts’ From Its Name And People Are Losing Their Dang Minds Over It

#Dunkin' Donuts
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Dunkin Donuts

iStockphoto / New_Folder


This week Dunkin’ Donuts announced that it would be dropping ‘Donuts’ from its name and going by just Dunkin’ in an effort to modernize the brand in some way.

It has been 68 years of ‘America running on Dunkin’ and they think now is the time to make the change so the brand can focus on other aspects of the business (drinks, coffee, etc) with less emphasis on the donuts.

This is certainly a move that’ll divide Dunkin’ Donuts loyalists. I don’t count myself among that crowd. I’d rather walk two miles uphill in the rain to Starbucks than drink Dunkin’ Donuts sugar-packed burnt coffee but that’s just one man’s opinion.

There are millions and millions of Americans who run on Dunkin’ and a lot of those devotees are losing their shit over the name change. Some of them are taking it in stride and recognizing that it’s nothing more than a name change and slight rebrand while others are acting like the sky is falling.

Since Twitter is where the world gets its hot takes these days I’ve pulled some totally rational and completely batshit crazy reactions to the news that Dunkin’ is dropping ‘Donuts’ from the name. As we get started, here’s Dunkin’s announcement that they’re dropping ‘Donuts’ from the name:

Imagine going back in time 68 years and trying to explain to the founder of Dunkin’ Donuts that one day the company would announce they’d be dropping ‘Donuts’ from the name using a tweet with five emojis and copy that was probably written by a 19-year-old intern.

Now for the reactions… Bill Kristol is pissed.

This person seems completely reasonable, far too reasonable for someone on Twitter.

What the shit? Who says ‘Dunkies’ and why haven’t these people been institutionalized yet?

They should also change the slogan to ‘New England runs on Dunkin’ because that shit is like religion with all my family up there.

https://twitter.com/elizmccracken/status/1044658725938769921

She’s not wrong.

Worst take yet.

https://twitter.com/dominicholden/status/1044657295102283779

Best take yet.

Sonny’s not wrong here.

https://twitter.com/SonnyBunch/status/1044644247457206279

This one hit way too close to home. I remember this like it was yesterday.

How many of you out there *actually care* about this name change? If you do, I’m guessing you’re from New England where there’s a Dunkin’ Donuts on every other corner.

It’s easy to see why the brand wants to drop the ‘Donuts’. America’s becoming more health conscious and the company wants to focus on what sells best which is their sugar-packed coffee drinks. Frankly, I’m shocked it took them this long to drop ‘Donuts’ from the name because you know they’ve been kicking this idea around for years.