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Guy Fieri has spent around 15 years serving as the Mayor of Flavortown and has slowly but surely expanded his horizons since initially making a name for himself on Food Network. Now, he’s branching out yet again with a spiked fruit punch he’s described as “adult Kool-Aid.”
The man, myth, and legend who is Guy Fieri was already a fairly accomplished restauranteur by the time he got his big break by winning the second season of The Next Food Network Star.
His ascension was met with plenty of pushback from members of the Culinary Old Guard, and while he may have been subjected to plenty of mockery in the early 2010s, he persevered en route to becoming one of the more beloved celebrities on the planet.
Part of that shift in public opinion stems from the perception that Guy is, well, a pretty good guy. He raised tens of millions of dollars for employees in the hospitality industry who were impacted by the pandemic and has repeatedly gone out of his way to cook and serve meals for first responders battling the wildfires that routinely break out in his native California.
While Fieri is probably best known for hosting Diners, Drive-Ins and Dives and Guy’s Grocery Games, he also has plenty of side hustles—including some ventures into the alcohol game. He operates a winery in Sonoma County and teamed up with Sammy Hagar to launch a line of tequila, and now, he’s gearing up to unleash a new offering on the world.
According to People, Fieri linked up with the folks at Two Roads Brewing to create Flavortown Spiked, a line of adult beverages that will make their debut when a boozy fruit punch starts hitting shelves this month.
It’s only natural that a man known for his pointy frosted tips would throw his support behind a spiked beverage, and it’s hard not to be at least a little bit intrigued by the malt-based offering that clocks in a 6% ABV.
Fieri claims he conducted around 100 taste tests before settling on the optimal formula, and while fruit punch is currently the only entry in the Flavortown Spiked lineup, he says other variations (as well as a hard tea) will be rolling out in 2024.