A Corporate Grinch Is Trying To Make Mayo Eggnog A Thing This Holiday Season

Homemade mayonnaise eggs whisk bowl


Eggnog is a staple of a ton of December gatherings, and there aren’t many ways to get into the holiday spirit better than helping yourself to a few mugs of the creamy libation that’s typically spiked with an assortment of spirits with the potential to make it a very formidable concoction.

A lot of people have a somewhat unique eggnog recipe they’ve honed over the years, but the general concept is pretty universal: you mix egg yolks, sugar, and cream with spices like nutmeg and cinnamon to create a mixture that can be consumed as is but is typically spiked with some combination of brandy, dark rum, and/or whiskey.

While there’s arguably no “right” or “wrong” way to make eggnog, I can’t say I’ve ever seen a recipe that calls for the somewhat gag-inducing addition of mayonnaise. However, as VinePair sadly reports, that hasn’t stopped the folks at Hellmann’s from trying to make that A Thing this holiday season.

The world’s most divisive condiment is the star of what has been dubbed “Mayo-Nog,” a frozen adult beverage that was apparently spawned from the twisted mind of bartending consultant Cody Goldstein. The $16 drink will grace the menu at Amy Fontaine’s in New York City, but the brand also released a recipe you can follow to whip it up at home if you’re unable to make the trek, which involves throwing the following ingredients into a blender until smooth:

  • 1/4 cup mayonnaise
  • 3 ounces whole milk
  • 3 ounces heavy cream
  • 3 ounces simple syrup
  • ½ tsp nutmeg
  • ½ tsp vanilla extract
  • 1 tsp cinnamon
  • 1.5 ounces of rum
  • 1.5 ounces of apple brandy
  • 1.5 ounces of Cognac
  • 1 cup ice

When you consider mayo is just an emulsification of egg yolks and oil, using it as a base for eggnog is actually a fairly organic application.

As an unabashed Mayonnaise Hater, I can’t say I’ll be scrambling to try it myself, but it does seem like that glorified milkshake has the potential to be a bit more palatable than the ranch dressing monstrosity Hidden Valley used to try to ruin the holidays last year.

Connor Toole avatar and headshot for BroBible
Connor Toole is the Deputy Editor at BroBible. He is a New England native who went to Boston College and currently resides in Brooklyn, NY. Frequently described as "freakishly tall," he once used his 6'10" frame to sneak in the NBA Draft and convince people he was a member of the Utah Jazz.