New Research Claims The Average American Spends An Absurd $121,000 On Dating In Their Lifetime

How Much Does The Average American Spends On Dating In Their Lifetime Study


According to new research, he average American spends $121,082.40 on dating in their lifetime. Does that number seem high to you, about right or, *gasp* too low?

The poll of 2,000 Americans found that on average, dating will cost $168.17 a month., but that number increases for married folks, who will average $185.65 to keep the spark alive in their relationship.

In fact, for those in relationships, continuing to go on “dates” is important. Enjoying dinner and drinks is the top way coupled-up Americans keep the romance going, as three in five respondents in a relationship revealed that’s their go-to move.

The study, conducted by OnePoll in conjunction with, took a look at the spending habits and financial decisions of these respondents and uncovered that seven in 10 say dating is expensive. (We already knew that thought, didn’t we?)

Average American Spends 120K On Dating In Their Lifetime Study 2

In fact, the average American in this study revealed they spend $64 a month just on grooming to look good for their date — even if they are already in a relationship or married.

So I guess it’s no wonder single people these days are avoiding the dating scene. Nearly a quarter of the single people surveyed revealed they avoid dating because they don’t have the finances for it and they don’t feel comfortable with their current life situation — including financially. 62 percent of those surveyed specifically blame their finances for their lack of dating.

However, results reveal it’s also a strain on the wallet to be in a relationship as well as it is to be single. Nearly half of respondents say it’s more expensive to be in a relationship than to live the single life.

That’s probably because, when out on a date with either someone new or a current partner, more than half of people argued over who should be paying the check.

Dating is such a financial burden nowadays that over half have canceled a date because they were unexpectedly strapped for cash.

Other interesting dating finds include…

• 54 percent say they’d have a better love life and relationship if they just earned more money.

• 28 percent of those surveyed revealed they would be willing to go into debt to date.

• 51 percent of those polled have argued over who will pay the check.

• 66 percent of men offer to pay full price, with 19 percent of men offering to “go Dutch” with their date.

• 42 percent of women offer to pay full price on the first few dates with someone with 24 percent offering to split the check 50/50 with their date.

• 37 percent say they have to go on at least five dates with the person for money to no longer matter.

“Discussing who will pay the check can be one of the first times a date or new couple navigates a financial decision,” said Steph Reiley, Director of Product Management for “As a relationship grows, integrating tools, like having a shared account or tools to plan expenses, can help couples continue those discussions to build a solid financial foundation.

“Every stage of a relationship brings a unique set of financial circumstances, whether it’s a first date or a 50th anniversary,” Reiley added. “Budgeting for dates, talking about money, and exploring tools to share finances are just a few ways we believe to help people feel confident with their money, both as individuals and as a couple.”

Top 5 Reasons People Avoid Dating
1. I prefer hanging out with my friends 25%
2. I don’t have the finances for it 24%
3. I don’t feel confident in my current life situation 24%
4. I am introverted 21%
5. I don’t like meeting new people 21%

Top 5 Relationship Milestones That Need To Occur For Money To No Longer Matter
1. Go on at least five dates 37%
2. Have sex for the first time 36%
3. Have our first kiss 35%
4. Be “official” 34%
5. Meet their parents 34%

Top 5 Ways To Keep The Spark Alive
1. Enjoying dinner and drinks 60%
2. Date night at least once a week 54%
3. Physical affection 52%
4. Attending a concert or show 48%
5. Celebrating milestones 46%

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Before settling down at BroBible, Douglas Charles, a graduate of the University of Iowa (Go Hawks), owned and operated a wide assortment of websites. He is also one of the few White Sox fans out there and thinks Michael Jordan is, hands down, the GOAT.