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Whelp, didn’t see that coming. Kanye West continues to make his case for the world’s most unpredictable man award. One week it’s a mental breakdown. The next, he’s at the White House chumming it up with the president. And today, a partnership with Gap? THE Gap? You mean the only clothing I wore from 5-9? Sweatpants to school every single day, Gap? “Girls Are Pathetic” jokes, Gap? Cool.
Kanye West is teaming with Gap on a new line of apparel for men, women and kids called Yeezy Gap.
Products are expected to debut in stores and online next year, the company said in a statement https://t.co/dg9RPynzlI pic.twitter.com/KB3VKGjHiP
— Bloomberg Originals (@bbgoriginals) June 26, 2020
Yeezy Gap will be a line of clothes for women, men and kids. Gap's stock jumped as much as 20% in early trading on the news, before paring some of the gain. The stock has fallen 43% this year through yesterday’s close.
— Kim Bhasin (@KimBhasin) June 26, 2020
Yeezy Gap will hit stores in 2021. It's currently still in the design phase. West’s compensation will be tied to sales and his business will earn royalties and potential equity under the terms of the deal.
— Kim Bhasin (@KimBhasin) June 26, 2020
Can’t help but respect the impact Kanye has on everything he touches. Something tells me that in 10 years, he’s either going to be worth 20 billion or, well, something much worse. What do you think that Yeezy Gap Kids line is going to look like? Faux fur onesies and leather overalls aren’t exactly items I’ll dress my kids in, but at least they’ll turn heads.
Rooting for you, ‘Ye.