If you’re staying in this Saturday, enjoy a documentary, and value arts over sports, then chances are you’re an ale drinker, according to new research.
The survey, conducted by OnePoll on behalf of Founders Brewing Company, pitted the two factions of beer against each other and found that lager drinkers – or easygoing beer drinkers who prefer something less hoppy – also tend to be more goal-oriented and sociable.
Lager drinkers are more likely to describe their ideal Saturday night as going out with friends, while ale drinkers lean more towards curling up on the couch and hanging out with Netflix.
Interestingly, lager drinkers report higher stress levels than ale drinkers, which may be because they report that they’re more likely to work hard and show up on time for work.
Despite that, ale drinkers are the more likely to say they’re happy with their job and leading a fulfilling life overall.
Lager lovers also tend to spend more time worrying about their future than their easygoing ale-admiring counterparts, but they are more confident and more likely to enjoy meeting new people.
Regardless of what they prefer, beer drinkers in general tend to be a bit set in their ways, as the average beer drinker hasn’t switched up their favorite beer in four years. Not only that, over one in three beer drinkers (36 percent) say they’re intimidated by craft beers.
“Our portfolio has a little something for everyone, especially the lager and ale lovers, and we hope to break down any resistance to trying new flavors, types and experiences with the right beer in hand,” said Mike Stevens, CEO of Founders. “This year we released Solid Gold as a way to introduce more lager drinkers to craft beer, but we also stand by the success of All Day IPA to offer the most sessionable ale.”
In addition to discovering the differences between lager and ale drinkers, the study also went on to reveal some other interesting habits of beer drinkers.
• “Beer o’clock” – officially the best time to have a beer – is exactly 6:31 p.m. on a Friday. And, yes, taste really matters. More people are in it for the taste than you may think – 52 percent rank taste first in making their beer selection.
• For men, 57 percent say their conversations with friends over beers will include talking about the latest sports news, while 46 percent say it also includes talking about movies and TV..
• For women, 65 percent reported their chats over drinks include gossip about friends, with their dating life being the second most popular topic.
Stevens finds much to relate to in these results: “We encourage all our fans to drink responsibly, but if you’re in the camp that has not changed your beer preference in years it’s time to try something new! It’s never been a better time to be a beer lover. The quality and range of craft beer is so high you’re going to find something you like; whether that’s lager or ale, or an experimental beer like our barrel-aged series, push the boundaries, flex your palate and enjoy the journey.”
HOW DO LAGER AND ALE DRINKERS COMPARE?
Average salary: LAGER – $38,017, ALE – $41,318
Hours of exercise a wee:k LAGER – 4, ALE – 5
Personality traits: LAGER
Worried about future
Loves meeting new people
Personality traits: ALE
More easily frustrated
More easily intimidated
Likes being the center of attention
Likes new challenges
Sports or arts? LAGER – Sports, ALE – Arts
Ideal weekend night? LAGER – Out with friends, ALE – Watching TV or reading a book
Cat or dog? LAGER – Dog, ALE – Cat
LAGER – Game of Thrones, Big Bang Theory, Friends, Law & Order, How I Met Your Mother, The Walking Dead
ALE – Breaking Bad, True Blood, Parks & Recreation, The Bachelor
LAGER – Action, Thriller, Adventure
ALE – Romance, Animation, Documentary