Mark Cuban Hired Secret Shoppers To Visit Dallas-Area Restaurants/Businesses And Found 96 Percent Aren’t Complying With Reopening Guidelines

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Dallas Mavericks owner Mark Cuban has taken it upon himself to see how Dallas area businesses are complying with the state’s reopening guidelines.

On Thursday, Cuban revealed that he had hired a firm, Shiftsmart, to conduct a study to evaluate how businesses in the area are implementing safety protocols intended to slow the spread of coronavirus, and he says the results aren’t good.

Via Blog Maverick

I wanted to get an understanding of what opening meant to businesses around Dallas. Were they opening? What precautions were they taking? Were employees in safe environments? And bigger picture, I wanted to know if these are places that I would feel safe taking my family to.
So I hired a company that specialized in this type of project,, and asked them to let me know how Dallas businesses were responding to the Open Order for Texas.
We will do this again a couple more times so we can learn what the trends are and try to learn from it.

According to Cuban’s findings, only 36 percent of all businesses that were allowed to reopen in May chose to open their doors.

Of the businesses that did choose to reopen, 96 percent failed to comply with all of Texas’ guidelines. According to the secret shoppers, businesses/restaurants were good at complying with certain requirements, like separating tables and having employees wearing masks, but fared worse with other guidelines like offering contactless payment, having carts/baskets sanitized, and special hours for high-risk groups.

2) Aggregate Degree of Safety Protocol Compliance – By Locations: Overall – 96% of businesses were non-compliant across all mandatory protocols and all locations. The extent of non-compliance is dramatic with ~1/3 of all locations being <50% compliant across mandatory protocols as established by the Governor’s office.

3)Aggregate Degree of Safety Protocol Compliance – By Protocols: On average, ~60% of mandatory protocols were followed and ~54% of all suggested protocols were followed. In aggregate – locations followed ~58% of all mandatory + suggested protocols. The following chart shows an aggregate view of all protocols and the degree of *non-compliance* (the top is what is not followed and the bottom is what is more followed) in order of most to least non-compliant across locations.

While being questioned for his study on Twitter, Cuban says that he believes retail stores should remain closed unless it’s for pickup or delivery because safety protocols are lacking as of now.

h/t Eater