Pharrell Williams has long-since established himself as one of the largest watch collectors in the celebrity world.
The Louis Vuitton creative director has been a ‘friend of the brand’ to Richard Mille since 2017 and helped raise the global profile RM’s exorbitantly priced watches which frequently sell for millions of dollars.
Pharrell was recently seen waring the Richard Mille RM UP-01 Ferrari, a collaboration with Ferrari. This watch is paper thin at just 1.75 millimeters thick in total. It is an achievement of design that sells for $1.88 million. Also, it is hideous.
A video on Twitter making the rounds of Pharrell’s RM UP-01 Ferrari, the world’s thinnest automatic watch, and it is getting roasted on Twitter and over on Barstool.
Pharrell’s New Ferrari x Richard Mille Watch pic.twitter.com/iZP97OAgN3
— Shtreetwear (@Shtreetwear) June 20, 2023
Via the Richard Mille website:
“At just 1.75 millimetres thick, the RM UP-01 Ferrari constitutes a triumph of technical prowess and exemplifies a new approach to watch mechanics in which technicity more than ever dictates aesthetics.”
The comments on Twitter about Pharell Williams‘ new watch include a lot of ‘vomit’ emojis. But all of that seems to miss the point of this watch that it was designed to be the thinnest automatic watch in the world and they succeeded.
If you turn the watch sideways you can see that it’s as thick as a quarter at 1.75mm.
Would I ever spend $1.88 million on this watch? Absolutely not. Would I ever get hired as Louis Vuitton’s creative director after being one of the most successful producers in the music industry? Absolutely not.
Pharrell is a creative genius and has a closet full of million dollar watches. I applaud him for wearing this hideous Richard Mille watch to keep the conversation going about design.