There are probably hundreds of dentists in every town in America and every single practice wants to stand out from his competition. Some doctors choose to let word of mouth do the work. Others put ads on diner placements on bus stop benches.
JS Abernathy of JS Abernathy Dental boldly went where no other dentist has gone before. Wait, wrong movies. He went to a galaxy far, far away to find someone good enough to edit him into the original Star Wars movie to promote his new laser technology.
“Lasers just aren’t for X-Wings anymore.”