Steve Urkel Smokes Weed With Snoop Dogg In Video To Promote New ‘Purple Urkle’ Cannabis Brand

Actor Jaleel White, known for playing Steve Urkel on the 1990s sitcom “Family Matters,” is going all out to promote his upcoming ‘Purple Urkle” cannabis brand.

On Saturday night, White was featured in the opening skit of the Jake Paul-Ben Askren Triller Fight Club alongside Snoop Dogg. In the skit, White reprised his role as Steve Urkel and sparked up some of the “Purple Urkle” weed with Snoop in a bizarre video to promote the new cannabis line.

White is partnering with 710 Labs on his new line, itsPurpl, which includes variants of the Purple Urkle weed strain and will launch in California on 4/20.

Via 710 Labs

Via Forbes

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Brobible sports editor. Jorge is a Miami native and lifelong Heat fan. He has been covering the NBA, MLB and NFL professionally for almost 10 years, specializing in digital media. Email: