Actor Jaleel White, known for playing Steve Urkel on the 1990s sitcom “Family Matters,” is going all out to promote his upcoming ‘Purple Urkle” cannabis brand.
On Saturday night, White was featured in the opening skit of the Jake Paul-Ben Askren Triller Fight Club alongside Snoop Dogg. In the skit, White reprised his role as Steve Urkel and sparked up some of the “Purple Urkle” weed with Snoop in a bizarre video to promote the new cannabis line.
Purple Urkel…this shit is genius pic.twitter.com/WYLX1HPFfR
— Bae, send the EXPLACIT version🥴 (@ExplacitVersion) April 18, 2021
Steve Urkel and Snoop open the Triller PPV with some of that legal cannabis. Because of course. pic.twitter.com/bNaFwZuXaA
— Dan Canobbio (@DanCanobbio) April 18, 2021
White is partnering with 710 Labs on his new line, itsPurpl, which includes variants of the Purple Urkle weed strain and will launch in California on 4/20.
Via 710 Labs
— Forbes (@Forbes) April 13, 2021