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Sydney Sweeney has already made some major moves in her brief post-Euphoria career, which aired its series finale over the weekend. In the days after the Euphoria finale, Sweeney announced the creation of a new production company and signed onto another starring role.
On Monday, June 1 — just one day after the Euphoria series finale — news broke that Sydney Sweeney was launching a new production company. The company has a predictably cheeky name that seemingly references Sweeney’s public persona, as it’s called Honey Trap.
A “honey trap” is defined as “the use of a romantic or sexual attraction to lure a target into a compromising situation, usually to extract sensitive information, blackmail them, or catch them in a lie.”
“At Honey Trap, we are committed to championing visionary filmmakers, complex characters, and stories that push beyond expectation while remaining deeply entertaining and emotionally accessible to audiences worldwide,” a statement about the company’s launch read.
Sydney Sweeney launched a new production company and signed on to new movie role just days after her work on Euphoria came to a close
The following day, reports indicated that Sweeney had signed on to star as Katrina Van Tassel in Lindsey Beer’s Hollow, which is described as being a reimagining of the iconic The Legend of Sleepy Hollow novel that “positions Van Tassel not as a romantic prize, but as the central figure in a dangerous mystery and seductive supernatural love triangle.”
“The story blends gothic atmosphere, psychological intrigue, and erotic thriller elements into a contemporary, high-concept reinvention of the classic tale. Sweeney will play Van Tassel in the feature version. The novel is being fast-tracked for publication and is scheduled for release in Fall 2027, timed to align with development of a feature film adaptation.” [via Deadline]
Hollow is just one of many projects that Sweeney is attached to in the coming years. Earlier this summer, production began on Netflix’s film adaptation of the popular Japanese manga/anime franchise Gundam, which she’ll be starring in alongside Noah Centineo, Michael Mando, Shioli Kutsuna, Gemma Chua-Tran, Nonso Anozie, Javon Walton, Oleksandr Rudynskyi, and Jason Isaacs.
Sweeney is also attached to films The Housemaid’s Secret — a sequel to her 2025 hit The Housemaid, the most-successful film of her career so far — Custom of the Country, The Caretaker, Split Fiction, Scandalous!, I Pretended to Be a Missing Girl, and Barbarella.