Via iStockphoto / @treyastewart TikTok
Trey Stewart (@treyastewart) is not participating in trick-or-treating this year after seeing the price of a Reese’s candy bag at Walmart.
A man says inflation has officially ruined Halloween after seeing the price of a Reese’s candy bag at Walmart. Viewers similarly were outraged by the cost.
On Aug. 11, Trey Stewart (@treyastewart) reacts with disbelief after spotting the price of a 55-piece bag of Reese’s. “Inflation has lost its mind,” he says.
“Due to this, I will not be participating in trick-or-treating,” he declares.
Halloween Candy: How Much Does A Bag Of Reese’s Cost Now?
He then questions the price more directly. “What do you mean? $29 for a bag of Reese’s?” he asks.
The timing also catches his attention. “Why is it out in August?” he asks.
His video has amassed 2.1 million views as of Thursday. Overwhelmingly, commenters were outraged by the price of the candy shown in the video. “$30 for lab-grown chocolate is crazy,” wrote one user.
“The ingredients are worse, they’ve shrunk, and tripled the price,” added another.
“When are we going to stop calling it inflation?” commented a third. “It nothing more than greed!”
Is Candy Inflation A Problem?
His reaction reflects a broader frustration with elevated food prices. The latest federal data shows inflation has cooled from its recent highs. However, prices continue rising across much of the economy.
The Consumer Price Index rose 3.4% over the year ending in July. Food prices rose 3% during that period, according to the Bureau of Labor Statistics. Candy can feel particularly expensive because chocolate faces additional pressures. Cocoa prices surged after poor harvests in West Africa, prompting major manufacturers to raise prices.
Hershey, which makes Reese’s, raised prices to offset elevated cocoa costs. The company reported a 12% price increase during its latest quarter. However, retailers can set different prices based on package size, promotions, and local conditions.
Why Is The Candy Out In August?
The timing also raises questions. Halloween merchandise appearing in August can seem absurdly early. Retailers increasingly introduce seasonal products months before the holiday. The Associated Press has documented how stores have been moving seasonal merchandise earlier.
The strategy gives retailers more time to sell seasonal products. It also responds to shoppers who enjoy seasonal products earlier. The National Retail Federation found that nearly half of Halloween shoppers began shopping in September or earlier in 2025.
That creates an incentive for retailers to put Halloween products on the shelves before October. Stores want to capture shoppers whenever they are ready to buy. Additionally, seasonal products need time to reach stores, warehouses, and consumers before Halloween.
@treyastewart They got the Halloween candy too 🥵 #inflation #halloween
BroBible reached out to Stewart via TikTok direct message and the TikTok comment section, Walmart via email, and The Hershey Company via email.