Twitter, as everyone with an internet connection knows, was rebranded as X last month.
And yet, almost everyone in the world still calls it Twitter because, well, that’s what it is.
Despite that, Twitter CEO, oops, X CEO Linda Yaccarino is insistent that (a) she was involved in the re-branding, and (b) there are many very, very good reasons for it.
She even claimed to CNBC on Thursday that she has complete autonomy under Elon Muck.
“Elon has been talking about X, the everything app, for a very long time,” Yaccarino informed CNBC’s Sara Eisen. “Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X, the everything app.”
But wait, she wasn’t done.
“Think about what’s happened since the acquisition,” she continued. “Experiences and evolution into long-form video and articles, subscribe to your favorite creators, who are now earning a real living on the platform. You look at video, and soon you’ll be able to make video chat calls without having to give your phone number to anyone on the platform.”
So, like Meta’s Messenger?
Linda Yaccarino was just getting started.
“The rebrand represented really a liberation from Twitter,” Yaccarino added. “A liberation that allowed us to evolve past a legacy mindset and thinking. And to reimagine how everyone, how everyone on Spaces who’s listening, everybody who’s watching around the world. It’s going to change how we congregate, how we entertain, how we transact all in one platform.”
Then, somehow, she claimed that if the company had remained being called Twitter “change tends to be only incremental. And you get graded by a legacy report card.”
She also said that “three out of four in our user community feel good” about the name/brand change.
Have to give her credit. Yaccarino honestly sounded like she believes everything she said.