McDonald’s Is Using Classical Music To Control Drunk Customers And It’s Apparently Working
Without looking at the figures I’d be willing to bet that drunk people account for a massive portion of McDonald’s overall revenue. I can’t tell you the last time I ate McDonald’s let alone at McDonald’s while I was sober. I’m not knocking on McDonald’s, I just prefer Whataburger, Taco Bell, or pizza if I’m hammered.
The problem with having a ton of drunk customers is…well…they’re drunk. Drunk people aren’t exactly the most well-behaved segment of the population. Drunks get unruly if their Whoppers or McNuggets aren’t delivered promptly and they can stir up shit in a hurry. McDonald’s knows this, and they’ve been experimenting with covertly controlling their drunk customers by using Mozart and Bach, via Mirror:
A McDonald’s spokesperson said: “We have tested the effects of classical music in the past and played it in some of our restaurants as it encourages more acceptable behaviour.
“Typically, classical music is played from early evening onwards, and in some cases, on certain nights in a small number of restaurants.”
Glasgow was the first city reported to play classical music in a bid to calm rowdy punters.
According to Extra Crispy, the soothing classical music of Mozart triggers a release of dopamine and other stress-reducing hormones, and this causes the drunks to chill out.
Now I’m sitting here wondering why in the hell I haven’t used this trick on my roommates over the years (pre-Uber) on nights when I got stuck as the designated driver. If this works on drunks at McDonald’s this seems like it could work on any drunk, right?