The Untold Festival in Transylvania (ancestral land of Dracula, King of the Vampires) is offering free tickets to the festival being headlined by Avicii, David Guetta, and Wu-Tang Clan to anyone willing to donate their blood. That’s right, there is a mysterious blood shortage in Transylvania (Romania), and because vampires kill it on social media they’re putting out the word that people can get into the festival for free by donating their blood to help stave off the shortage.
All I can think about is how this is going to be the world’s greatest reintroduction to vampires. Festival goers from all over Europe are going to show up in Transylvania to see Avicii and David Guetta only to find themselves being drained of their blood by legions of vampires who have been hiding out in Romania for the past few centuries.
Organisers of the Untold Festival in Transylvania, the home of Bram Stoker’s fictional bloodsucker Count Dracula, hopes their Pay With Blood campaign will raise awareness of the need for people to donate blood.
Despite its long association with vampires, Romania has one of the lowest blood donation rates in Europe.
“Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome,” the festival’s director general, Bogdan Buta, told The Guardian.
The festival’s PR manager Stefana Giurgiu said her phone “hasn’t stopped ringing” since they announced the unique campaign.
“We were talking about how to incorporate Dracula into our festival and after seeing the numbers and how behind Romania was in blood donations we had this idea,” she said.
Donors will score a 30 per cent discount on tickets if they visit one of the country’s blood centres before Friday, or free tickets if they roll up their sleeves at a designated mobile unit or blood transfusion centre.
Only 1.7 per cent of Romanians donate blood each year, and that’s mostly when someone close to them needs a transfusion, according to Romania’s National Institute of Blood Transfusion.
Avicii, David Guetta, Tinie Tempah and Wu-Tang Clan are among the headliners of the four-day Untold Festival, held in the city of Cluj-Napoca in the Transylvania region from July 30 to August 2.
You heard it here first, bros: you’ve got until July 30th to get to Transylvania and donate your precious blood to the vampires of Romania all in the name of seeing Wu-Tang Clan.