50 Things We Want: Old Elk Bourbon, Luxury Watches, Summer Styles, And More

things we want Old Elk bourbon

  • This week’s 50 ‘things we want’ roundup includes the latest and greatest gear for guys.
  • We taste our way through the Old Elk Master Distiller’s Collection, luxury watches from an industry disruptor based in SoCal, boxer briefs built for Summer, and more.
  • To learn more about any of the featured items just follow the links throughout this article.

This week’s 50 ‘things we want’ roundup includes the latest and greatest gear for guys. We taste our way through the Old Elk Master Distiller’s Collection, luxury watches from an industry disruptor based in SoCal, boxer briefs built for Summer, and more.

50 Things We Want: Old Elk Bourbon, Luxury Watches, Summer Styles, And More


Old Elk Double Wheat Straight Whiskey and Four Grain Straight Bourbon Whiskey

things we want Old Elk bourbon

I was fortunate enough to join Old Elk’s Master Distiller Greg Metze and Beverage Director Melinda Maddox last week for a tasting of the Old Elk portfolio. Going into this I wasn’t intimately familiar with Old Elk expressions for a few reasons. Firstly, Old Elk is still relatively new with their flagship Old Elk Blended Straight Bourbon Whiskey first released in the Fall of 2017. Secondly, I’m in Florida and Olk Elk is a Colorado-based distiller so it’s not as if I’m just popping into the tasting room for a pour on my way home from work.

Old Elk is already well-known for his very high malted barley content in the mashbill. They use 34% malted barley in their flagship offering compared to most bourbons which have somewhere in the 4-6% range. And because they are a small company (35ish employees) run by some extremely accomplished, knowledgeable, and savvy individuals they are able to take some chances that larger distilleries can’t and won’t.

Old Elk‘s Master Distiller Greg Metze was previously at Seagram’s Distillery in Lawrenceburg, Indiana for 38 years and achieved his Master Distiller status in 2002. In Lawrenceburg he oversaw MGP’s bourbon whiskeys, rye whiskeys, exotic whiskeys, batch light whiskeys, gin, and vodka but it wasn’t until he helped launch Old Elk Distillery that he was able to create his very own mashbill(s).

We were fortunate enough to get an advanced tasting of the Old Elk Double Wheat Straight Whiskey and Old Elk Four Grain Straight Bourbon Whiskey, the two expressions in the Old Elk Master’s Blend Series. The Old Elk Double Wheat Straight Whiskey contains a mashbill of Wheat – 71.5%, Corn – 25%, and Barley – 3.5% and clocks in at 107.1 Proof. It doesn’t have an age statement but it contains a minimum of 5-year-old but primarily 6, 7, and 8-year-old bourbons in the blend.

things we want Old Elk bourbon

The Old Elk Four Grain Straight Bourbon Whiskey is a 105.9-proof release containing a mashbill of Corn – 51%, Wheat – 22.5%, Barley – 19%, and Rye – 7.5%. This is primarily a blend of 6 and 7-year bourbons. Both are phenomenal and if I had to pick one I’d go with the Double Wheat because it was so smooth and bursting with flavors of vanilla with some almond and fruit on the finish.

I’ve done more wine and whiskey tastings than I can count over the years and I have to say this was one of the best. It was a combination of delightful the Old Elk expressions were and how forthcoming their team was with discussing their blends, their process, and what they’re up to in the future.

Often times the larger distilleries are very guarded when it comes to any potential projects but Greg was open about working on a single barrel 9-year-old rye soon, a rum barrel-finished single barrel rye (25 barrels), and other single barrel projects they’re excited about. Definitely check them out if you enjoy whiskey. Just hit that ‘shop’ button below to pick up the Old Elk Blended Straight Bourbon Whiskey on ReserveBar or visit their website to learn more about their Master Distiller’s releases.

Shop Old Elk on ReserveBar

Shinesty’s Cooling Boxer Briefs To Beat The Summer Heat

Big Cheese - Shinesty

The Triple Chill Effect®

The secret to paradICE™ Cooling Ball Hammock® Pouch Underwear is the Triple Chill Effect. With three unique cooling effects working together to instantly and continually reduce the temperature of your skin, it’s just what you need to stay comfortable through whatever activities you have planned this summer.

First up, brrrº® Pro’s enhanced fibers feature concentrated cooling minerals infused directly into the fabric. Cold to the touch, it’ll actually keep you up to 3º cooler!

Triple Chill Effect

On top of that, the patented cooling fabric is hyper wicking, meaning it’s even better at wicking moisture than other fabrics. So you can stay sweat-free while going about your business.

Rounding it all out, the paradICE™ men’s cooling underwear are Performance Drying to keep the undies sweat-free and fresher longer. Although that’s no excuse not to shower every so often.

Shop Cooling Boxer Briefs Now

WILBUR Launch Edition Watches

things we want wilbur watches

For anyone out there looking to make a splash in the luxury watch market, I wanted to put WILBUR watches on your radar. Pictured above are the WILBUR Launch Edition watches, each retails for $2,700.

These are very exclusive releases, with each model limited to just 250 pieces. What really makes WILBUR special is they are seeking to shift the perception of American-made watches. Switzerland gets all the hype and WILBUR is here to prove American craftsmanship is the best on planet earth. Here’s the rundown on this Southern California-based ‘disruptor’ to the luxury watch market:

“Wilbur first created the Launch Edition series, a small-batch offering of 250 pieces each. Both watches set the stage for some of Wilbur’s trademark 3D design elements, including a 9-part modular exoskeleton case, reminiscent of an advanced automotive chassis, with a totally unique movement cage dramatically characterized by a variety of suspended, floating elements, all made visible through a transparent “exhibition” backing. With sizable 44mm faces, the watches are as much statement-making mechanical sculptures, as they are literal trackers of time. Constructed with 316L steel and machined carbon fiber, and rounded out by AR-coated sapphire crystal front and back, these watches are quite literally mechanical art.”

I obviously don’t expect you to take my word for it that these watches are worth $2,700/each so just hit that ‘shop’ button below to learn more over on their website!

Shop Wilbur Watches Now

New ‘Wave’ Pattern Whiskey Peaks Rocks Glasses

Whiskey Peaks Just Released New Wave' Pattern Rocks Glasses

Drinking whiskey at home just got even better and more enjoyable thanks to the latest design from Whiskey Peaks. They’ve wowed millions of customers with their topographic rocks glasses featuring iconic mountain peaks but The Wave by Whiskey Peaks has the added advantage of also decanting your spirit of choice.

The natural shape of The Wave pattern opens the whiskey up as you swirl it around in the glass and it sloshes over the handblown glass like an actual wave drumming against a white sand beach. These glasses are sold in sets of two ($30) are were just released on Huckberry.

Shop Whiskey Peaks Glasses Here

Dickies x Traeger Grills Collaboration

Traeger x Dickies things we want

Traeger x Dickies things we want

This is a collaboration that makes so much sense I’m shocked it’s taken this long. Traeger Grills and Dickies have teamed up to release the ‘Ultimate Grilling Collection’ for people who ‘work hard’ and liked to ‘eat good’.

The collection includes Ultimate Grilling Shorts, the Ultimate Grilling T-Shirt, Grilling Towel, and the Ultimate Grilling Shirt (all for both men and women). This limited-edition collection will sell out fast so be sure to hit that ‘sho’ button below to check ’em out before they’re gone!

Shop Traeger x Dickies Now

RAINS Gym Bag Is A Versatile Waterproof Duffel

The RAINS Gym Bag Is A Versatile Waterproof Duffel That's Perfect For An Active Lifestyle

I’ll tell you something about my personal fitness routine that applies to me and me alone… When I go through periods of being lazy and realizing I should be exercising more, I force myself to start working out again by spending some money. I’ll buy some new workout clothes or running shoes, that way I feel like I have to get out and make use of it so the purchase isn’t a waste. I’ve been kind of lazy recently so this new RAINS Gym Bag is just what the doctor ordered.

The RAINS Gym Bag is currently available for purchase at Huckberry for $95 which is an absolute steal for the quality of bag you get. It’s available in multiple colors and can be used as a gym bag or a weekender duffel. Let’s check it out.

Shop RAINS Gym Bag Here

The Redstone Pocket Knife

The Redstone Pocket Knife Is A Custom Limited-Edition Everyday Carry Must-Have

Anyone in the market for a new pocket knife has come to the right place. The limited-edition Redstone Pocket Knife by The James Brand was custom-designed by climber and photographer Savannah Cummins in collaboration with Huckberry. And it is available exclusively at Huckberry by following any of the links or ‘buy now’ buttons below!

A few things make the Redstone Pocket Knife by The James Brand a must-have this spring. It was built for keeping things simple and uncomplicating life. If that sounds abstract it’s not meant to be, it’s really just a pocket knife that’s built to be used when you need it.

Buy The Redstone Pocket Knife Now

Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Faherty Brand All Day Hybrid Shorts – 9″ in Navy [$68, usually $98]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Hybrid Shorts Now

Island Slipper Classic Ultimate Suede in Peanut [$63, usually $115]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Sandals Now

SeaVees Sixty Six Classic in Black [$37, usually $58]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop SeaVees Shoes Now

Withernot Shenandoah Rugby Shirt [$59, usually $98]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Rugby Shirts Now

Free Fly Bamboo Slub Hoody in Pacific Blue [$52, usually $69]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Hoodies Now

Easymoc Chukka in Crazy Horse Tan [$104, usually $190]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Chukkas Now

Wellen ’66 Stretch Boardshort in Navy [$34, usually $68]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Boardshorts Now

Yuketen Bit Loafer in FO Perla [$260, usually $400]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Loafers Now

TSPTR Zuma Short in Olive Poplin [$81, usually $149]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Shorts Now

Huckberry Corduroy Snapback in Tan [$14, usually $35]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Hats Now

KEEN YOGUI ARTS Slip-On Shoe in Camo Green [$39, usually $65]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop KEEN Now

TSPTR Cal Mesh Cap in Olive [$30, usually $55]

Awesome Steals You Can Grab At Huckberry For Their Huge 4th Of July Sale

Shop Huckberry’s 4th of July Sale Now

7 EDC Accessories For Guys That Are Must-Haves

7 EDC Accessories For Guys That Are Must-Haves

[1] New Balance 574 in Navy/White [$85]

[2] Shinola Traveler 2 Eye Chrono in Golden [$850]

[3] CRKT Scribe Pocket Knife [$30]

[4] PLAY Everyday Lotion SPF 50 with Sunflower Extract [$32]

[5] Huckberry Cruisers in Tortoise/Amber [$45]

[6] Kavu CrackitOpen Keychain [$12]

[7] Patagonia Refugio Day Pack 30L [$119]


8 Simple Pieces Of Gear To Improve Your Life This Summer

8 Simple Pieces Of Gear To Improve Your Life This Summer

[1] G-Shock GBD200UU-9 Watch [$150]

[2] Patagonia Surf Trad Cap [$35]

[3] Rancourt & Co. The Coggins ‘Sawtooth’ Shoe [$315]

[4] lululemon Day Tripper Hiking Tee [$88]

[5] ‘The Optimist’ by David Coggins [$18]

[6] RAINS Gym Bag in Navy [$95]

[7] SOG Knives Aegis AT in Forest + Moss [$85]

[8] Raen Optics Adin Polarized Sunglasses [$185]


9 Random Gifts Guys Want And Will Actually Appreciate

9 Random Gifts Guys Want And Will Actually Appreciate

[1] Pelican Dayventure Sling Cooler [$160]

[2] Rhodes Footwear Tahoe Boat Shoe in Amarello [$175]

[3] G-Shock GBD200UU-9 Watch [$150]

[4] Free & Easy Don’t Trip Unstructured Hat [$40]

[5] Bellroy Flip Case Wallet [$89]

[6] Costa Del Mar Rincon Sunglasses [$187]

[7] Runamok Cocktail Mixers Collection [$20]

[8] The Wave Whiskey Peaks Glasses (set of 2) [$30]

[9] CRKT Compano Carabiner [$55]



The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.