Trae Young and adidas just rolled out the latest new collection surrounding his signature sneaker, TRAE YOUNG 1. This collaboration, called the “So So Def,” is in homage to So So Def Recordings, a legendary record label based out of Atlanta.
So So Def Recordings was a key player in bringing Southern hip-hop and R&B to the forefront of pop culture in the 90s and early 2000s. Some of the notable artists they managed include Bow Wow, Usher, TLC, and Kris Kross. The label was spearheaded by owner and producer Jermaine Dupri.
Trae Young x SSDR
Some key design features of the collaboration include the original So So Def logo and font type on the hoodies and tees.
Two colorways are featured for the TRAE YOUNG 1 sneaker: a Core Black / Solar Red / Core Black, and a Core White / Core Black / Solar Red.
Trae had this to say about So So Def being an inspiration, “A part of my official collaboration with SO SO DEF, this colorway celebrates one of the most iconic record labels to ever come out of Atlanta. SO SO DEF runs deep in the culture of southern hip-hop and we wanted to pay our respects to Jermaine Dupri for the groundwork he laid in the city to be what it is in the music scene today.”
Check out the official collaboration below and click on the buttons to shop Trae Young x So So Def.
Trae x SSDR Tee
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Trae x SSDR Hoodie
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Trae x SSDR Tee
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Core Black / Solar Red / Core Black
shop adidas trae young
Core White / Core Black / Solar Red
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John is the Style & Gear Editor for BroBible. You can contact him on Twitter @johnthompsoniv or via email John@brobible.com
The BroBible team writes about gear that we think you want. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales.