The reason I say that Hyundai is at it again is that back in January they announced that their 2019 Hyundai Veloster would be playing a significant role in Ant-Man and the Wasp.
And now, for some reason, Hyundai is back with another Marvel crossover featuring their Kona SUV with Iron Man-themed exterior and interior design elements.
“Hyundai is excited to work with Marvel on the Kona Iron Man Edition; it really is the perfect mash up,” said Dean Evans, chief marketing officer, Hyundai Motor America. “The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit. There is also a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we’re sure will appeal to Marvel fans and SUV enthusiasts alike.”
Yes, it is very cool-looking, but the perfect mash up? I don’t know… not sure I can see Tony Stark driving this vehicle.
On the outside, the Kona Iron Man Edition has a unique front-lighting signature, including a custom daytime running light form that closely resembles the facemask and eye shape of the Iron Man suit. This shape is immediately recognizable and is one of the key design inspirations for Kona.
Besides the front fascia design and unique lighting signature, other Stark-like flourishes include an Iron Man mask motif on the roof, a unique V-shaped hood garnish, front-fender Iron Man mask badging, Stark Industries lower fascia and rear door decals, Iron Man-engraved headlamp internal surfaces, custom 18-inch alloy wheels with Iron Man mask center caps, an Iron Man engraving for the D-pillars, and a dark chrome front grille. The exterior color is an exclusive Iron Man red with matte gray.
Inside, Tony Stark’s signature adorns the instrument panel alongside a unique Iron Man shift lever knob, a special Head’s Up Display and center stack featuring Iron Man visual graphics, and a custom seat design.
Which is all nice, for something like this Genesis Essentia concept car, but a crossover? Still not sure it’s the best use of all this awesomeness. (Though you will be the most popular dad on your kid’s little league team, at least with the kids.)
Anyway, the Kona Iron Man Edition will be a limited global production run, with production scheduled to begin in December, with the first units available in the first quarter of 2019 in case you’re interested in snagging one.