Cass Anderson / BroBible
For the better part of the past decade I was overweight. The weight gain started slowly and eventually snowballed over time to where I woke up one day and realized a change needed to happen.
Should I diet? What would that even look like? Do I try and follow some specific diet that has supposedly worked for millions? Should I reach out to a dietician or follow the advice of other professionals? Where to begin? These are all questions that crossed my mind.
Well, MacroFactor fell into my lap on January 30th of last year when a friend told me he had started using the app to lose weight and was singing its praises. Without realizing it at the time, this quick text exchange would change my life.
Download the MacroFactor App For iPhone or Android – use code ‘brobible’
Why MacroFactor?
MacoFactor
It truly is so easy and fast to use. With MacroFactor you will track your daily food intake and seek to hit daily macro targets which include Protein, Carbohydrates, Fat, and overall calories.
In order for weight loss to happen, one must be in a caloric deficit. By tracking what you are eating with MacroFactor, and weighing yourself each morning, the app is able to accurately track your rate of weight loss and the app’s dynamic algorithm adjusts each week to meet your goals.
The MacroFactor App makes weight loss easier than any other time in history. At its core, MacroFactor is a calorie tracking app paired with a dynamic algorithm to help you lose weight safely, sustainably, and at the rate you choose. Conversely, if you are looking to bulk up MF can help with that as well.
The app has a database of over 1.3 million foods and tracking those is both easier and faster than every other competing app on the market.
There are several ways to track what you eat all day. You can type in the food manually and pull from the database, you can take a picture of your plate and MacroFactor’s AI will analyze everything on the plate and predict the calories and macros, you can save endless numbers of recipes, and there is a barcode scanner for any food item that has a barcode on the box/container.
There is a ‘describe’ function where you can simply type out what you are eating and let the app do the rest, and a ‘quick add’ option if you already know the calories and macros. And if you have found a recipe online you can simply copy/paste the URL into MacroFactor and it will pull up the macros/calories for each portion like magic!
Cass Anderson / BroBible
Cass Anderson / BroBible
I was recently on a 4-day Disney cruise for my son’s birthday/spring break. Being out of my normal diet routine at home, one might think it was harder to track my caloric intake. With MacroFactor it was as easy as ever. I relied on the app’s AI functionality and simply snapped pictures of my plates with a few word description of the dish and voila, it would pull up accurate estimates of each snack, meal, and dish.
Download the MacroFactor App For iPhone or Android – use code ‘brobible’
Ironically, when I tried to take these photos of the AI functionality in action for this article the app was so fast at logging I had to take a video of the process and then screenshot the video because I wasn’t fast enough to take screenshots… It takes a fraction of a second to do it all!
‘But I’ve Tried Dieting In The Past And It Didn’t Work’
Cass Anderson / BroBible
After losing over 50 pounds last year all from tracking my macros/calories with MacroFactor, following the app’s recommendations, and keeping my workout regimen the same, you can imagine that a lot of people in my life want to talk to me about dieting and weight loss.
A common question I get asked is ‘what’s your secret?‘ and the answer is the same every time: MacroFactor. The reality of weight loss is it can only be done through a caloric deficit. The calories coming in to your body must be fewer than the calories you are burning on a daily basis.
Cass Anderson / BroBible
When left to our own devices, we human beings are not particularly adept at estimating our daily caloric intake. In fact, studies have found that people routinely underestimate their daily caloric intake (how much they eat) by 30-50%. That. Adds. Up.
That’s where MacroFactor comes in. You whip open the app, log the dish/snack/meal, and go back to whatever you were doing. If you are in a large group and want to log it discretely, something I often do is take a picture of my plate and go back to log it later. Or I will log the dish on MacroFactor’s Apple Watch app if I don’t have my phone with me.
At the end of the day, you cannot be in a caloric deficit and you cannot lose weight if you are not accurately tracking what you are eating on a day-to-day basis. Where MacroFactor really changes the game for its users is the speed and efficiency of this process.
Download the MacroFactor App For iPhone or Android – use code ‘brobible’
What Does This Look Like In Action?
Cass Anderson / BroBible
Let me take you through a typical day of mine with screenshots of the calorie-logging app so you can see how it is all laid out.
6 AM: Wake up, use the restroom, weigh myself. Pop open the app and log that weight.
6:15 AM: 45-60 minute weight lifting session.
7:45 AM: First food of the day, a protein shake with frozen mixed berries, flax seed, creatine, and protein powder. Also a single serving of cottage cheese.
9:30 AM: small snack of some sort.
12 PM: Lunch on a typical day for me is a spinach salad with mixed berries and chicken breast that I cooked on my smoker seasoned with BBQ rub. I’ve recently added half a sweet potato to the mix because the carbs are fantastic.
3 PM: A snack of some sort.
6 PM: Dinner, sometimes with another snack.
8 PM: Homemade protein ice cream in the Ninja Creami. Absolutely delicious. I cannot recommend this enough.
Cass Anderson / BroBible
Cass Anderson / BroBible
I have my MacroFactor daily calories set up to allot more on Friday and Saturday than the other five days of the week. So Sunday through Thursday on this week my recommended macros were 2062 calories, 142 grams of protein, 68 grams of fat, and 219 grams of carbohydrates. Everything listed above came out to 1938 calories (out of 2,062) so I was even in a greater deficit while eating all of that.
How To Get Started With MacroFactor
MacroFactor
One of the most fulfilling parts of my weight loss, body recomposition, and health journey in the past year+ has been how contagious MacroFactor has been in my life. Family, friends, colleagues… I’ve turned so many people on this app in the past year and all of them have loved it and in turn they have shown other people in their lives how great it is.
As mentioned above, the steps of using the app are simple: wake up and weigh yourself, log that weight, keep track of what you eat throughout the day, and each Monday morning the app will run its magic and suggest new macros (Protein/Fat/Carbs/Calories) for the week.
You can download the app by following any of the links throughout this article. By using the promo code ‘BROBIBLE‘ you will receive a 2-week free trial. Two full and fruitful weeks to test the app out and see if it’s for you.
Of course, after those 2 weeks I want you all to come back here and email me at cass@brobible.com to tell me about your experience with it because I am 100% here to discuss the process anytime. It changed my life and I believe it can change yours as well if you are looking to lose weight.
Next time around we will discuss the MacroFactor Workouts App which is undeniably the best weight lifting app ever built. I wanted to get more into that here today but it deserves its own presentation here, so come back for more!