via lululemon
Here’s the deal on men’s sneakers: The scene’s no longer just a Nike and Adidas show. Brands like Veja, Greats, Thousand Fell, Oliver Cabell, Koio, Clae, and Common Projects are stepping up, ready to carve out their own piece of the sneaker pie with innovative designs and fresh takes on casual kicks.
And now, making its entrance: lululemon.
lululemon has just dropped the Cityverse, their inaugural venture into men’s sneakers. While lulu has dabbled in women’s sneakers since 2022, this marks their first foray into the men’s arena. The Cityverse sports a timeless design with a sleek, modern twist, boasting high-traction rubber soles that promise to keep up with your every move.
BUY NOW via LULULEMON – $138
Crafted for the hustle, the Cityverse comes equipped with custom 3D molded cushioning, ensuring your feet stay comfy and one step ahead. With vibes that nod to the likes of Nike Killshots and Veja Campos, it’s clear lululemon is eyeing the premium casual sneaker sector.
Priced at $138 via lululemon.com, the Cityverse positions itself as a lofty yet attainable choice within lululemon’s range. Best-selling styles of Veja, Greats, and Wolf & Shepards are more expensive, nearing the $200 a pair range.
Currently available in classic white and black on lululemon’s website (two additional colorways are on their way), these sneakers are designed to mesh seamlessly with your everyday style, offering unparalleled comfort and a sleek aesthetic. And with four colorways on the horizon, there’s more to look forward to.
But the spotlight today shines on the Cityverse. This fresh addition to the sneaker world offers a unique choice for those itching for a change. After all, variety keeps things interesting, and who’s not up for a little shoe refresh?
Sun Choe, lululemon’s Chief Product Officer, sums it up: “At lululemon, we’re all about our feel-first philosophy—believing that feeling your best is the key to performing your best. Our latest men’s footwear, including the Cityverse and our upcoming performance running shoes, embody this belief. Packed with research, wear-testing, and feedback, we’ve crafted shoes that fit perfectly, no matter the activity.”
They even brought in DK Metcalf to help model them:
via lululemon
And there’s more on the horizon with the Beyond Feel running shoes, set to launch on March 19th. Designed for both men and women, these sneakers promise the ultimate in cushioning and support, ensuring a smooth ride from start to finish.
Following the Beyond Feel, keep an eye out for the Beyond Feel Trail, dropping on May 7th. This shoe is all about taking on the great outdoors, offering protection, breathability, and traction to tackle any terrain with ease.
So, as lululemon steps boldly into the men’s sneaker game, it’s clear they’re set to shake things up. With the Cityverse leading the charge, it’s an exciting time for sneaker aficionados everywhere.