Cass Anderson / BroBible
Going back in time to January of last year, I was 40+ pounds overweight according to the recommended guidelines for my height, I had high cholesterol, suffered from constant headaches, had just rehabbed a torn muscle in my calf from a boneheaded injury on the beach, and despite going to 3-4 high-intensity spin classes a week at that point I wasn’t losing any weight nor was I feeling any healthier. Then MacroFactor fell into my lap when I friend told me he had download the app.
At previous times in my life, I had tried dieting twice before to mixed results. It wasn’t until discovering MacroFactor and tracking my daily caloric intake that I ever began to understand what dieting really gets boiled down to: a caloric deficit.
Download the MacroFactor App For iPhone or Android – use code ‘brobible’
That’s it. If you are taking in fewer calories than you are burning that is the metabolic process that leads to weight loss. Of course, there are nuances that cause some variation across individuals but with MacroFactor the app take out all of the guesswork.
Why MacroFactor Changed Everything For Me
BroBible / Cass Anderson
That is me in January of last year on the left just as I started using MacroFactor to log my daily meals and snacks and that is me in November on the right. I’m 41 years old, I have a son in elementary school, work full-time, and at some point I just assumed that being fit/healthy was not in the cards for me.
MacroFactor’s ease of use was a game changer. With MacroFactor, I wake up every morning, weigh myself, log that weight, and then I track my daily food intake and seek to hit daily macro targets which include Protein, Carbohydrates, Fat, and overall calories.
The macro targets are provided by the app and it updates each week, based on my rate of weight loss. After initially downloading the app you choose how much weight you would like to lose each week, whether you want a high protein diet, you list how often you exercise, and from there the app’s genius dynamic algorithm does the rest.
By tracking what is going into your body each day, and knowing where your weight is each morning, the app can more accurately predict your necessary macros and weight loss rate than any other app on the market.
Download the MacroFactor App For iPhone or Android – use code ‘brobible’
Is Logging Calories Really Necessary?
Cass Anderson / BroBible
The short answer is, yes. Studies have shown that people routinely underestimate their daily caloric intake by 30-50%. By logging what you eat with MacroFactor you build an accurate picture of your daily calories which in turn allows the app to formulate your TDEE, or Total Daily Energy Expenditure. That is different than your Basal Metabolic Rate (BMR) which is how many calories you would burn if you simply sat in bed all day without any movement at all.
From there, MacroFactor provides recommendations on daily calories, protein, fat, and carbohydrates to ensure you stay in a caloric deficit and meet your weight loss goals.
Tracking really is so, so easy with MacroFactor.
Cass Anderson / BroBible
MacroFactor’s app has a database with well over 1.3 million foods. They have ran multiple tests against competitor apps and MacroFactor blows away the competition both in ease of use and the speed of the app / time it takes to log meal.
When it comes to actually logging items, there are several ways to input foods/snacks/recipes into the app:
— Type in the food manually and pull from the database
— Take a picture of your plate and MacroFactor’s AI analyzes everything on the plate to accurately predict the calories and macros
— Save all of your recipes within the app to easily pull them up under the recipes or favorites tab
— Barcode scanner for any food item that has a barcode on the box/container
— A ‘describe’ option where you simply type out what you are eating and the app predicts the cals
— ‘Quick Add’ for when you might know the macros but can’t pull up the exact item
— Inputting a recipe from a URL, you simply copy/paste into MacroFactor and it pulls up the macros/calories for everything from the recipe
Download the MacroFactor App For iPhone or Android – use code ‘brobible’
Why MacroFactor Is For Everyone
MacroFactor
Whether weight loss or weight gain is the goal, MacroFactor helps you meet that goal while losing fat and not muscle. That is key because you don’t want to sacrifice hard-earned muscle when it’s body fat you are seeking to lose.
With MacroFactor, there’s no guesswork on your part. If you are unsure of how many calories are in a dish you an use the AI function to log it. I was recently on a 4-day Disney cruise for my son’s birthday/spring break, out of my normal routine, and relied heavily on the AI logger to keep track while I was gone. I’d simply snap a photo of whatever I was eating at the time and log it later when I had downtime so I could focus on being present.
And it really is hard for me to stress this enough, but I did not think that being in shape was in the cards for me. I have hypermobility (loose connective tissue / ‘double jointed’) and have lived through a lifetime of silly little injuries. Everyone in my life would joke about ‘Cass injuries’ because they were so frequent and would happen at the oddest of times.
Download the MacroFactor App For iPhone or Android – use code ‘brobible’
After visiting a specialist for it at the Mayo Clinic I came to discover that strength training / weight lifting would change my life. Keeping my muscles and ligaments tight and toned prevented injuries. Stack on top of that the weight loss from MacroFactor and at nearly 42 years old I’m in significantly better shape than I was in my 20s.
Cass Anderson / BroBible / Escape Fort De Soto Tri
Last weekend I completed my second triathlon since January. None of this would have been possible without MacroFactor. That’s me above getting out of the water and hitting the bike in Fort De Soto in St. Pete, Florida last Saturday.
And there’s NO SECRET. All I do is log what I eat and follow the MacroFactor app’s recommendations. Everyone wants to know ‘my secret.’ If anything, my secret or superpower is my ability to follow directions. I saw the app’s recommendations, stuck with them, and when I’d hit bumps in the road (Halloween, Thanksgiving, Christmas, Birthdays, etc) I’d simply get back to it the next day and not act like the sky was falling because of a few cheat days here or there.
Getting comfortable with the long-term gains, the process, changed everything. And it has been contagious. So many people in my life now have used MacroFactor to safely and effectively lose weight.
Where Do You Go From Here?
My inbox is always open at cass@brobible.com. I’m deeply passionate about this app because it changed my life for the better in ways I could not have ever imagined were possible. If you have any questions you can email me anytime, or find me on Threads at @cassanderson to chat there.
But from here, you star by downloading the app in the Apple App Store or Google Play. With the promo code ‘BROBIBLE’ you will receive a free 2-week trial to decide if the app is right for you. I’d LOVE to hear from you all after the two weeks how that trial went so please do reach out and let me know!