Subscription services are so hot right now. There are subscription services that send you snow, slime, moss, and crystals. So why not a subscription service for something actually worthwhile, like a luxury automobile. Mercedes-Benz is now offering a subscription service so customers can access a variety of cars for a single monthly fee.
Automakers such as BMW, Cadillac, Porsche, and Audi have already started their own versions of a subscription service and now Mercedes joins in on the loot box-like service for cars. The new service is called the “Mercedes-Benz Collection” and it will allow customers to select from a “broad array of Mercedes-Benz offerings including SUV, sedan, coupe, cabriolet, roadster, and wagon models” and even high-performance AMG models. You’ll be able to switch from different types of vehicles. Taking the fam camping next weekend? Grab a spacious GLS SUV. Feeling the need for speed? Snag an AMG GT Coupe.
Customers will order their chosen vehicle through an app and Mercedes will deliver the car right to them. The monthly service fee includes maintenance, insurance, and 24/7 roadside assistance, as well as unlimited mileage, which leases typically don’t offer. The Mercedes-Benz Collection kicks off in June, but will only start as a pilot program in Nashville and Philadelphia.
Mercedes-Benz did not release pricing for the service, but expect it to be pricey. Cadillac’s subscription service costs $1,800 a month, Porsche’s service is $2,000 a month, and BMW has a subscription plan for $2,000-$3,700 per month. For the luxury car driver who loves having the latest and greatest vehicles without the headaches of ownership, this service could be an exciting new opportunity.