Presented in partnership with Rootine…
On the heels of their $3 million seed round, Rootine announced today their partnership with NFL defensive star Brian Burns. Entering his third year in the league, Burns understands the importance of properly fueling his body. He knows what is takes to play at his optimal level and what it takes to increase his performance, improve stamina, and “keep laser-focused on the field.”
Burns embodies the Rootine ethos.
Rootine’s Head of Brand, Lily Hecht-Leavitt, speaks to why Burns is an ideal brand ambassador:
“Brian is an elite athlete and a creative and humble individual who pushes ego aside, fully engaging with the brand. Brian has fine tuned his body through perseverance, diligence, and precision nutrition.”
With 16.5 sacks over the past two seasons and gunning for more, Burns is looking to help lead his team to that coveted Lombardi Trophy. And the new season promises excitement now that Burns has former first-round pick Haason Reddick from Arizona along side him. Burns echoes Hecht-Leavitt’s enthusiasm about their partnership:
“As a professional athlete, we’re constantly being hit up to represent a brand so it takes something special to catch my attention. Rootine stood out to me because they create a completely customized formula based on health data. They use the latest technologies to personalize micronutrients to achieve optimal performance.”
This pivotal partnership is the first type for both parties. Together, they look forward to bringing precision nutrition to the forefront of the intersection between health, technology, and sports. Rootine CEO and co-founder, Rachel Soper Sanders shares:
“The partnership is furthering our mission and elevating the Rootine member experience by reaching new and wider audiences. Brian is representative of our community members: an individual leveraging health data to make informed decisions in order to perform at his optimal level.”
So…
What is Rootine?
Rootine unlocks better health and daily performance with precision nutrition.
Rootine‘s first product focuses on optimizing cellular nutrition through a personalized daily micronutrient membership. They create an individualized approach by using best-in-class AI to create a custom micronutrient formula full of vitamins, minerals, and specialty compounds based on your lifestyle, blood nutrients, and DNA.
By using microbeads instead of bulky pills or vitamins, you get your daily allowance of vitamins like C, D3, E, B2, and B6. You also get a bunch of fiber, calcium, and more, so you’ll no longer be forced to decide between all of those generic over-the-counter options.
Rootine is differentiated in its process, unmatched data and insights, and unique delivery form factor. And they’re helping thousands of members improve their health, including NFL defensive star Brian Burns. Founded by Rachel Soper Sanders and Dr. Daniel Wallerstorfer, PhD in 2018, the company is building a remote-first team with headquarters in Nashville, TN.
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