First look at BrewDog’s craft beer TV show

BrewDog pitched a TV show about craft beer last year, and it’s finally coming to fruition. The occasionally kilt-wearing brewers are on a mission across the US to convert one million craft beer virgins. OK, so it seems more like they’re on vertically through California, but it’s close enough.

I’ve never had the pleasure of drinking BrewDog’s beer, but they certainly know how to keep it interesting. From the world’s strongest beer inside of a squirrel to fermenting on the bottom of the sea, they’re incredibly createive when it comes to new brews. That should play right into their hands as they make a new beer at each brewery along their journey.

Brew Dogs premieres September 24th on the Esquire Network, or the artist formerly known as G4.

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