Working sucks, but if you have to do it, an internship for Miller Lite with three of your friends is probably the best way to go. That could be your reality this spring.
The winners of the two-week “internship” will travel in a customized Miller Time “Internship” RV that will feature all the elements of a great “mancave,” stopping in Philadelphia, Charlotte, Milwaukee, Chicago, Dallas, Las Vegas and Los Angeles. Instead of filing papers and fetching coffee, they’ll deliver beer to the hottest pool party in Vegas, go behind the scenes to see how Miller Lite is brewed, become honorary members of Brad Keselowski’s pit crew on race day and walk the red carpet in Los Angeles for the premiere of “The Internship.”
That sounds 100x better than filling out TPS reports like most summer interns. The best part is that it’s not you and three strange weirdos. You and your three friends apply as a group. It’s finally time to make good on that claim that your crew should have its own reality show. You can apply through an open call on Miller Lite’s Facebook page.
This opportunity is a tie-in with Vince Vaughn and Owen Wilson’s new movie, The Internship. We’ve come a long way from branded toys in McDonald’s Happy Meals, and I like the way things are going. If more movie promotion partenerships resulted in fun experiences like this, the advertising world would be a better place.