Newcastle is pushing on with their “No Bollocks” campaign, which mocks other brewers’ often absurd marketing techniques. The latest is their jab at the Budweieser bowtie can. I actually liked the bowtie can. It’s one of the few times that a brewery was honest about an innovation being purely for aesthetics and marketing. That doesn’t make Newcastle Brown Ale’s jab any less funny.
Tip of the Geordie Schooner to MyBeerBuzz