According to the owner/creator via email:
Bang With Friends started with a late night conversation (actually an argument) on the purpose of online dating. The three of us chatted about what was the core of dating (aka the deal breaker) and it came down to having amazing sex. We knew that most relationshops revolved around sex, and that even before the dating cycle began there were basic needs and rules of attraction that came into play – so we decided to cut the crap out, and get right down to the nitty gritty.
Two hours later, and a few redbull vodkas in our stomach we had a live version – the site spreading and taking off was an accident, but now we're hearing the craziest things from guys and girls about the site.
Hold up. Yeah, this site is prime for dudes that already have zero trouble getting laid — if I were still single I'd be on this in a second, having concerning amounts of loveless sex and shit –but what about the poor saps who always find themselves in the Friend Zone? What if no one from their pool of 2,000 friends wants to bang them? Receiving validation that you're “just a friend” to every girl you've ever met can't be healthy.