Jozef Sowa – Shutterstock
Is there anything, my Bros, more American than drinking a fucking Budweiser?
The crisp, clean, Beechwood-aged lager screams fucking freedom. Standing over a grill, sipping that shit, you feel like how Thomas Jefferson must have felt, drafting the Declaration of Independence, only with a sweet buzz.
Budweiser couldn’t do anything to be more American. Right?
Well, unless they changed their name to America.
Look at this new label they filed with the Alcohol and Tobacco Tax and Trade Bureau.
Look at that shit look at that shit LOOK AT THAT SHIT.
It’s got everything. Land of the free. Home of the brave. Liberty and justice for all. That is my country, and that is my beer.
It sounds like the marketing ploy (which will work) is set for this summer, and aimed at the 2016 Olympics in Rio. From AdAge:
In a recent interview, Anheuser-Busch InBev U.S. Marketing VP Jorn Socquet declined to comment on Budweiser’s summer package design plans. But he foreshadowed Bud’s summer marketing by suggesting the brand would make use of the Olympics and Fourth of July celebrations, as well as the Copa America soccer tournament that will be played in the U.S.
“You have this wave of patriotism that is going to go up and down throughout the summertime,” Mr. Socquet said. “And we found with Budweiser such a beautiful angle to play on that sentiment.”
You’re god damn right. I can’t wait to huck full cans with those labels at the heads of my British friends.