This Epic ‘Save The Bros’ Protein Shake Commercial Will Make You Think About Gettin’ Swole


Ah. Another advertising campaign attempting to cash in on the Bros — our bread and butter around here — by making fun of them and marginalizing them with jokes about Axe Body Spray and the Jersey Shore. Luckily, we have enough of a sense of humor around here that we actually enjoyed this video from Organic Valley. The food co-op’s “Save the bros” campaign is trying to get Bros to stop “chugging toxic chemical junk found” found in “their favorite food source: protein shakes.” Instead, drink their product when you’re bulking up while getting swole: Organic Fuel, a bro-tein shake made from all natural, wholesome organic ingredients.

Yum. Go big or go home. And Save The Bros.

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