Oscar Wilde was right. Life imitates art far more than art imitates life.
Vampire Diaries’ stars Ian Somerhalder and Paul Wesley proved this maxim true in their creation of Brother’s Bond Straight Bourbon Whiskey.
For eight years and nine seasons between 2009-2017, the pair’s Vampire Diaries characters, Damon and Stefan Salvatore, sipped whiskey at a Mad Men clip presumably to overcome the stress of being 162-year-old vampires in a rural Virginia town. Understandable, especially from a guy who sips whiskey in public settings when he’s self-conscious about a new shirt.
The libations, which Paul recently admitted to us was actually “iced tea” (most of the time), poured so freely on the show that many viewers were drawn to the bottle like a fly to a flame.
Watching vampire diaries makes me want to drink bourbon whiskey lol
— Tam ✨ (@_tambamm_) March 24, 2016
I wanna live in Vampire Diaries. Sad…drink bourbon. Happy…drink bourbon. Bourbon is key.
— Sam (@Sam_JRivet) February 15, 2019
*my dad drinking bourbon while watching Vampire Diaries* the Salvatore brothers drink bourbon so I want to be just like them 😂
— Carly Crawford (@crawfordcarly1) October 6, 2017
Now, after a full year of blending various bourbon profiles in Somerhalder’s living room, the friends are manifesting their brotherhood off the screen and straight into your favorite snifter with the release of high-rye Brother’s Bond Bourbon.
The above post is from May 2020 when Ian introduced the liquor’s Vampire Diaries-inspired name and fans went so bananas that they crashed the brand’s website, hundreds of thousands of them, Ian claimed at the time.
We sipped some Brother’s with the boys on our Endless Hustle and it became very clear that this project is a 10-year labor of love and not just a couple of hunky celebs slapping their names on a label and depositing a check.
"It's not celebrity-driven. It's celebrity owned."
— BroBible (@BroBible) April 13, 2021
“It’s not celebrity-driven, it’s celebrity-owned,” Ian said. “I was on calls at 7:00 am this morning with our trademark attorney talking about our trademark in India…we put our souls into these bottles.”
Paul added: “The Mark Cuban rules of success: Do not start a business unless you are passionate about it. Unless it’s an obsession. He used the word obsession. I would never want to be a part of a company I wasn’t obsessed with or that I didn’t believe in. I can’t imagine doing interviews like this if I hated this or I didn’t believe in it.
The obsession has resulted in Brother’s Bond capturing the #1 spot on Men’s Journal’s ranking of Celebrity Booze Brands, beating out Bryan Cranston & Aaron Paul’s Dos Hombres Mezcal, and Ryan Reynolds’ Aviation Gin.
Is there another these dudes can’t do?
Ah, that’s right.
.@PaulWesley: actor, director, entrepreneur, philanthropist.
Just don't ask him to throw a football 😂 @iansomerhalder explains.
— Endless Hustle Show (@Endless__Hustle) April 14, 2021
Check out our full interview with Paul and Ian below:
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