America’s 10 Favorite Halloween Candies, According To Study

Trick or treat!

Halloween is right around the corner, and plenty of Americans love to celebrate the final day of October with costumes, candies, and shenanigans. Candy has definitely become synonymous with the holiday, with debates popping up every year as to what candy is the best Halloween candy.

Thankfully, YouGov did the work for us in 2021, interviewing 1,188 adults and showing them matchups of two of 78 candies. Here were the ten candies that won the most matchups.

Halloween is right around the corner, and plenty of Americans love to celebrate the final day of October with costumes, candies, and shenanigans. Candy has definitely become synonymous with the holiday, with debates popping up every year as to what candy is the best halloween candy. Thankfully, YouGov did the work for us in 2021, interviewing 1,188 adults and showing them matchups of two of 78 candies. Here were the ten candies that won the most matchups.

10. Reese's Pieces

Reese’s Pieces look like an M&M, but taste like a Reese’s Cup. What’s not to love about that?

9. Hershey's Milk Chocolate Bar

The Hershey’s Chocolate Bar is perfection in its simplicity and smooth, chocolatey taste. Sometimes, it’s just what your taste buds want.

8. Milky Way Bar

The Milky Way Bar, made with a milk chocolate coating with nougat and caramel in the middle is truly out of this world.

7. Twix Bar

The chocolate-covered caramel shortbread candy has long been a favorite of Americans. And, their viral marketing campaign of asking people whether they prefer the “left Twix or “right Twix” has only made them even more popular.

6. Snickers Bar

The Snickers Bar has nougat, peanuts, and caramel inside a chocolate covering. And, the fun-size bars handed out for Halloween seem to be even better than the full-size ones.

5. Butterfinger

The Butterfinger has a different taste of peanut butter than many of the other chocolate bars that can all seem to taste the same. But, who doesn’t love crunchy, chocolatey, peanut butter goodness?

4. Peanut M&M's

The M&M’s saltier, crunchier friend, many prefer the peanut version of the candy-coated chocolate to be superior.

3. Kit Kat Bar

“Give me a break of that Kit-Kat Bar” has long been a marketing strategy for the wafers covered in chocolate. And, Americans sure do love breaking and eating them.

2. Reese's Peanut Butter Cup

Many think the Reese’s Peanut Butter Cup is candy perfection. How can you beat salty, smooth, creamy peanut butter inside a delicious milk chocolate shell? For many people, you can’t.

1. M&M's

Maybe the most iconic candy in the world, the small colored milk chocolate spears with a candy coating in a brown package take home the top spot as America’s most favorite Halloween candy.