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So, did you hear? Kim Kardashian’s shapewear brand SKIMS is teaming up with the NBA.
That’s right. SKIMS is now the official underwear partner for the NBA as well as the WNBA and USA Basketball.
Yep, the ex-wife of former NBA player Kris Humphries entered into a whopping $4 billion, multiyear partnership with the league and NBA Commissioner Adam Silver could not be more excited.
“SKIMS has quickly become one of our most culturally-influential brands,” Silver said in a statement. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.
“Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.”
In fact, Adam Silver is so excited about the new partnership between the NBA and SKIMS, he went all TMI when asked about it this week on the streets of New York.
“Although I’m not going to show you, I’m wearing them right now,” the 61-year-old NBA commissioner informed the world.
“I strongly recommend them to everyone,” he added.
As one can imagine, Silver’s reveal about “wearing them right now” elicited numerous comments from people he made cringe.
“Although I’m not gonna show you, I’m wearing them right now.” pic.twitter.com/qFBylcDXKj
— Kevin O'Connor (@KevinOConnorNBA) November 3, 2023
Terrible endorsement. pic.twitter.com/CNu2RVh9kk
— Glob Dabolina 🐻🍯 (@GlobDabolina) November 3, 2023
Kardashian has already lined up several big name athletes to promote her new line of men’s underwear, including Nick Bosa, Shai Gilgeous-Alexander and Neymar Jr.
Perhaps she can get Adam Silver to pose for the next SKIMS underwear ad campaign since he loves them so much. *shudder*