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Nick Bosa is helping Kim Kardashian get richer.
Earlier this week, Bosa went viral when he posed in several shirtless pics to promote Kardashian’s SKIMS men’s line.
The decision to include the 49ers defensive end and other athletes in the marketing for the launch came from Skims co-founder Jens Grede, who worked on Tom Brady‘s Brady Brand apparel line.
“I was surprised by how many men, especially athletes, gravitated to the brand,” said Grede in an interview with GQ, “They would say, ‘If you ever do men’s, we will be in the campaign. If you ever do men’s, you got to think of me first.'”
According to TMZ, the marketing plan worked because Kardashian’s SKIMS men’s line has sold millions of dollars worth of merchandise per minute at launch.
Via TMZ
The SKIMS MENS line — featuring underwear and basics — dropped Thursday with a flurry of support. Sources with direct knowledge tell us it was the biggest day of sales for SKIMS since the day the brand launched.
What’s more, we’re told the MENS drop broke SKIMS website traffic records, pulling in 25,000 orders within the first 5 minutes of open, translating to millions of dollars in sales in minutes.
It’ll be interesting to see which NFL player Kim recruits next to take shirtless pics for her SKIMS line in a marketing campaign.