Chipotle got people talking during the NFL’s Thanksgiving Day game.
Late in the second quarter of the Cowboys-Raiders game, Chipotle ran a two-and-a-half-minute commercial featuring a cartoon farmer seemingly dying in the snow while a cover version of Coldplay’s “Fix You” plays in the background that left people scratching their heads.
Only true chipotle fans can see this pic.twitter.com/rKmWjaPEQd
— Chipotle (@ChipotleTweets) November 16, 2021
NFL fans weren’t exactly sure what to make of the commercial.
All that for a Chipotle commercial.
— Schlasser (@UrinatingTree) November 25, 2021
Laughed out loud when the very long weepy commercial with a cartoon weeble wobble farmer seemingly freezing to death in the snow finally revealed it was for chipotle
— Jason Kirk (buy my novel) (@JasonKirk_fyi) November 25, 2021
Did we really just see a @ChipotleTweets commercial where an elderly cartoon farmer died shoveling snow? Kinda makes me want a burrito. #chipotle
— Brian Perera (@thermoware) November 25, 2021
That was the longest most pointless thing I ever saw just for a Chipotle logo to appear lol
— 𝘼𝙙𝙖𝙢🧃 (@iLoveCoachDoc) November 25, 2021
Outrage in the household about the confusing plot of the chipotle ad
— nate (@natesum) November 25, 2021
A sad heartstring pulling ad about family and quite literally a death fakeout all literally leading to "Eat Chipotle" is one of the funniest things I've seen in a minute… pic.twitter.com/UJ0UAdERPh
— TRAFON(s Backup Account) (@RiseFallNickBck) November 25, 2021
Dear @ChipotleTweets You suck and your commercial ruined Thanksgiving. Absolutely awful.
— Doug Stanhope (@DougStanhope) November 25, 2021
https://twitter.com/PhillyB322/status/1463998620558974981