Colin Kaepernick hasn’t taken a snap in the NFL since 2016 but that didn’t stop Nike from deciding to team up with the quarterback last year when the company announced it had partnered with the former 49er to be the face of a new ad campaign that focused on the adversity he faced as a result of deciding to protest during the national anthem to call attention to police brutality.
It’s safe to say not everyone was thrilled about the news—including a few big-brained geniuses who decided to “protest” by burning Nike apparel they’d already spent their money on, which had literally zero impact on the company’s bottom line.
With that said, a survey showed Nike lost a fair amount of favorability with consumers shortly after it teamed up with Kaepernick but it seemed to work out alright for them in the long run, and on Thursday, Yahoo Sports noted the apparel maker’s value had risen by over $26 billion since the endorsement was revealed.
Of course, it would be foolish to suggest that Kaepernick was the catalyst for the rise in the price of Nike stock, as there are countless factors that have played a role in the increase of its market cap—as noted Kaepernick critic Clay Travis was all too eager to point out when he came across the aforementioned article.
However, one astute observer noticed Travis was more than happy to place the blame on Kaepernick when Nike’s stock initially fell after the deal was announced last year and pulled out the receipts to highlight his hypocrisy.
I ended up with a B- when I took microeconomics in college so I should stress I’m not here to argue about whether or not signing Kaepernick was a good move for Nike (although cursory evidence would indicate it wasn’t a disastrous one).
With that said, Travis might want to sit this one out as well.