This afternoon Nike revealed that it had re-signed controversial football player Colin Kaepernick, who is currenly suing the NFL for colluding to keep him out of the league after he knelt during the anthem to protest social injustices in the U.S., to feature him in the company’s 30th anniversary marketing campaign.
Via Business Insider
Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.
The source says Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity.
Kaepernick’s deal with Nike is reportedly a deal that would give a “star player” and is worth millions of dollars.
While several people have commended Nike for standing with Kaepernick, others who have been vocal about their displeasure with Kaepernick’s protest took to Twitter to protest Nike by cutting and burning their Nike gear.
Here is some of the praise Nike/Kaepernick is getting.
And here is the backlash to the Kaepernick signing.
The Kaepernick debate isn’t going to end anytime soon and I highly doubt that Nike cares about whatever backlash they get from signing Kaep to a multi-year deal.