This afternoon Nike revealed that it had re-signed controversial football player Colin Kaepernick, who is currenly suing the NFL for colluding to keep him out of the league after he knelt during the anthem to protest social injustices in the U.S., to feature him in the company’s 30th anniversary marketing campaign.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Via Business Insider
Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.
The source says Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity.
Kaepernick’s deal with Nike is reportedly a deal that would give a “star player” and is worth millions of dollars.
Details on Kaepernick and #Nike:
– It’s wide endorsement. He’s going to have his own branded line. Shoes, shirts, jerseys, etc. There will be Kaepernick apparel.
– Contract is a “star” deal on par with a top end #NFL player. Millions per year. Star deals also include royalties.
— Charles Robinson (@CharlesRobinson) September 3, 2018
While several people have commended Nike for standing with Kaepernick, others who have been vocal about their displeasure with Kaepernick’s protest took to Twitter to protest Nike by cutting and burning their Nike gear.
Here is some of the praise Nike/Kaepernick is getting.
Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution—“in order to form a more perfect union.” Well done, Colin, well done. https://t.co/4ALyUxLjM5
— John O. Brennan (@JohnBrennan) September 4, 2018
dear @Nike i appreciate you for standing with @Kaepernick7 https://t.co/KEvLlzeGGV
— Casey Neistat (@Casey) September 3, 2018
And here is the backlash to the Kaepernick signing.
Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j
— John Rich🇺🇸 (@johnrich) September 3, 2018
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
.@Nike Due to your support of C.K. in your coming adds, I as an American can no longer support your company. #boycottNike #IStandForOurFlag pic.twitter.com/5JxSMD8SSO
— AlterAtYeshiva (@alteratyeshiva) September 4, 2018
https://twitter.com/ArtenenAeolus/status/1036775727348285440
The Kaepernick debate isn’t going to end anytime soon and I highly doubt that Nike cares about whatever backlash they get from signing Kaep to a multi-year deal.