Basketball fans have been speculating whether or not LeBron James will opt to remain in Cleveland after his current contract with the Cavaliers expires since he signed a three-year deal back in 2016. There’s still plenty of time remaining until the offseason begins, but fans have already started courting The King in what appears will be the NBA equivalent of the Amazon headquarters recruitment frenzy.
Earlier this week, a company in Philadelphia channeled its inner Frances McDormand by paying for three billboards alongside a highway leading to downtown Cleveland begging the Ohio native to come to the 76ers to help complete the mythical Process. James— who reportedly visited a few private schools in Philly over the All-Star break— called the ads “dope” when asked about them, but Cavs fans don’t seem as thrilled.
According to Cleveland.com, an ad agency decided to counter the billboards with one of their own using some less-than-subtle crown imagery to convey their feelings about Philadelphia’s attempts to recruit LeBron to the city.
I just saw this in downtown Cleveland. ‘HEY PHILLY, 👑 #THELANDOFTHEKING pic.twitter.com/FZjPWvK0e7
— Keith Pompey (@PompeyOnSixers) March 1, 2018
Another store countered with three billboards of their own letting the people of Philly know that Cleveland’s version of The Process has worked out alright for them so far.
https://twitter.com/brianhavrilla/status/969023354073223169
The 76ers did what they could to help James see the light after beating the Cavaliers last night in a game that featured one of the craziest plays of his career, and a slightly thirsty Joel Embiid took the opportunity to let him know he’s more than welcome to defect.
Trust The Process??? Always a great time playing against one of the best to ever play the game #summer2018goals pic.twitter.com/4bY941yyRO
— Joel Embiid (@JoelEmbiid) March 2, 2018
James has already said he would sit down with the Spurs, the Heat, and the Warriors once he enters free agency, so the 76ers already have some stiff competition.